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New Venture Creation: from Idea to Investment - iCentre

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Evaluate marketability<br />

• Investigate the full market potential and identifying cus<strong>to</strong>mers<br />

• Analyzing the extent <strong>to</strong> which the potential market can be exploited<br />

• Determine opportunities and risks<br />

• Information sources include<br />

- General economic trends<br />

- Market data<br />

- Pricing data<br />

- Competitive data<br />

WholeTree <strong>Venture</strong>s – where <strong>Idea</strong> meets Experience<br />

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