New Venture Creation: from Idea to Investment - iCentre
New Venture Creation: from Idea to Investment - iCentre
New Venture Creation: from Idea to Investment - iCentre
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Evaluate marketability<br />
• Investigate the full market potential and identifying cus<strong>to</strong>mers<br />
• Analyzing the extent <strong>to</strong> which the potential market can be exploited<br />
• Determine opportunities and risks<br />
• Information sources include<br />
- General economic trends<br />
- Market data<br />
- Pricing data<br />
- Competitive data<br />
WholeTree <strong>Venture</strong>s – where <strong>Idea</strong> meets Experience<br />
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