New Venture Creation: from Idea to Investment - iCentre

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XXX Why is the elevator pitch important? • Most good business ideas can be explained very simply • Can you identify these business ideas? – “We are going to put a PC in every home.” – “Fictional romantic tale of a rich girl and poor boy who meet on the ill-fated voyage of the 'unsinkable' ship.” – “We are going to sell books on the internet.” • If you can not explain your idea simply, you are going to have difficulty selling it WholeTree Ventures – where Idea meets Experience 4
XXX Impossible? • “ConstructionBoots.com, is an e-commerce website that sells construction boots, on a b2c and a b2b basis. Our primary market consists of construction workers, with secondary markets including other individuals and companies in the construction trade. ConstructionBoots.com offers the highest quality products and drives traffic to the site by linking to other websites related to the construction industry. We believe that the customer would find purchasing and direct delivery of construction boots easier through our website, rather than purchasing via traditional retail outlets. • We will require $5 million in two rounds of funding to reach break-even and the point where the company can support itself on our own revenues. We seek to raise $2 million in the first round of funding, with a first round valuation of $5 million. We have an industry insider CEO and will hire a CFO and Director of Marketing with our first investment round. • We believe we will be the only pure e-commerce construction site and will face indirect competition from traditional brick and mortar B2B retailers who target the trade as well as traditional mass merchandisers. If all goes as planned, we would look to sell ConstructionBoots.com to an industry retailer who sells construction gear” WholeTree Ventures – where Idea meets Experience Source: www.digitaldetroit.org 4
Page 1 and 2: XXX New Venture Creation: from Idea
Page 3 and 4: XXX New Venture Creation: From Idea
Page 5 and 6: XXX From idea to business model •
Page 7 and 8: XXX Who do we create value for? Mar
Page 9 and 10: XXX How do we differentiate ourselv
Page 11 and 12: XXX What are our time, scope and si
Page 13 and 14: XXX Sources of new business ideas
Page 15 and 16: XXX Characteristics of successful n
Page 17 and 18: XXX Capturing value through innovat
Page 19 and 20: XXX Sustaining competitive advantag
Page 21 and 22: XXX Look at both internal and exter
Page 23 and 24: XXX Evaluate marketability • Inve
Page 27 and 28: XXX Writing a model business plan
Page 29 and 30: XXX An executive summary should inc
Page 31 and 32: XXX A good concept still requires a
Page 33 and 34: XXX Sources of SCA • Invisible as
Page 35 and 36: XXX Enhancing customer value • Be
Page 37 and 38: XXX The team is the most important
Page 41: XXX Elevator pitch = shortened exec
Page 45 and 46: XXX A 15-second pitch for Amazon.co
Page 47 and 48: XXX Elevator pitch dos • Begin an
Page 51 and 52: XXX Business model: how will you ma
Page 53 and 54: XXX How much equity does the invest
Page 55 and 56: XXX Stages and sources of funds OM
Page 57 and 58: XXX Use the funds to fuel company g
Page 59 and 60: XXX Create financial projections Sc
Page 61 and 62: XXX Pro-forma DCF valuation model W
Page 65 and 66: XXX Use visual aids in your present
Page 67 and 68: XXX Create takeaway messages • Pe
Page 69 and 70: XXX Connecting with the audience
Page 71 and 72: XXX Q&A is the most important part
Page 73 and 74: XXX Putting it all together • Dev
Page 75 and 76: XXX Understanding the Startup Grave
Page 77 and 78: XXX Early stage investments 45 40 3
Page 79 and 80: XXX Management Check-list Does man
Page 81 and 82: XXX Product and Service Check-list
Page 83 and 84: XXX Avoiding failure: lessons recap
Page 85 and 86: XXX The entrepreneur: what skills t
Page 87 and 88: XXX What about luck? • Luck by de
Page 89 and 90: XXX Fostering the Entrepreneurial S
Page 91 and 92: XXX Group presentations WholeTree V
Page 93 and 94:
XXX 1 Minute Elevator pitch • Ide
Page 95 and 96:
XXX “All progress depends on the
Page 97:
XXX Contact info Yen-Lu Chow WholeT
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New Venture Creation: from Idea to Investment - iCentre

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