russian software developing industry and software exports

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CHAPTER 5. GEOGRAPHICAL DISTRIBUTION AND KEY VERTICAL MARKETS
Chapter 5. Geographical Distribution and Key Vertical Markets MAIN MARKETS As expected, the importance of the Russian market for companies exporting software and development services continued to grow in 2008. The share of respondents confirming the implementation of projects in Russia increased even more than in previous years – from 55% to 87%. The number of records for Ukraine as on of the key markets has also soared – from 17% to 35%. This growth conforms to the plans stated by our respondents last year. The Ukrainian market has become the fourth most important market for Russian software developers after Russian, American and total European markets. The USA (with Canada) retains the second place. In 2008, the number of Presence on the Global market including key and one-off random projects Russia Ukraine 0% 20% 40% 60% 80% 100% 17% 35% 32% 23% 55% 65% 87% 82% companies working on projects in this market has only insignificantly decreased – by 3%. At the same time, it is seen as a key market by a smaller share of respondents against year-on-year (28% against 43%). Companies already operating in the US market are not going to leave it despite the serious recession caused by the world economic crisis. Nevertheless, the major part of companies is trying to diversify their marketing policy expanding their operations in other markets, especially European markets. The European market remains a priority for Russian companies, generally surpassing the USA and Canadian markets, but this indicator is gradually dropping. Much rarer this year were mentioned such markets as Belarus, Scandinavia, «Other countries of the former USSR», «Australia, Africa and South America». The decrease followed the boosting growth. Such fluctuations were detected during the processing of the survey results in previous years, too. However, this year a decreased interest in practically all markets is likely to be caused by the consequences of the crisis when producers are losing optimism and confidence to find a niche in any market. As for Scandinavia, its indicators are regularly changing. There is an impression that around 15% Key markets Belarus Former USSR 32% 23% 21% 18% 39% 26% 21% 19% 0% 10% 20% 30% 40% 50% 60% 70% 80% 42% Russia 71% 6% Ukraine 13% USA & Canada 55% 52% 51% Belarus 9% 24% Germany 38% 25% 24% 25% 19% 28% Former USSR USA & Canada 12% 7% 28% 43% Scandinavia 18% 18% 15% Germany 11% 10% Other Western European countries 19% South-East Asia 14% 13% 11% Australia, Africa 7% and South America 8% 7% 35% 30% 33% 26% 25% Scandinavia Other Western European countries South-East Asia Australia, Africa and South America 8% 6% 6% 13% 12% 9% 3% 15% 2007 2008 2009* 2010* * – forecast 2007 year-end 2008 year-end 40
Page 1 and 2: RUSSIAN SOFTWARE DEVELOPING INDUSTR
Page 3 and 4: CONTENTS METHODOLOGY...............
Page 5 and 6: Methodology As in previous years th
Page 7 and 8: CHAPTER 1. POSITION OF RUSSIA IN TH
Page 9 and 10: Chapter 1. Position of Russia in th
Page 19 and 20: CHAPTER 2. VOLUME AND STRUCTURE OF
Page 21 and 22: Chapter 2. Volume and Structure of
Page 27 and 28: CHAPTER 3. MAJOR TRENDS IN THE RUSS
Page 29 and 30: Chapter 3. Major Trends in the Russ
Page 31 and 32: CHAPTER 4. OVERVIEW OF BUSINESS ENV
Page 33 and 34: Chapter 4. TAXATION SYSTEM The shar
Page 35 and 36: Chapter 4. AVAILABILITY OF UP-TO-DA
Page 37 and 38: Chapter 4. Overview of Business Env
Page 39: Chapter 4. Overview of Business Env
Page 43 and 44: Chapter 5. Geographical Distributio
Page 45 and 46: Chapter 5. Geographical Distributio
Page 47 and 48: Chapter 6. Human Resources and the
Page 61 and 62: Chapter 7. Technologies The results
Page 63 and 64: Chapter 7. Technologies Reduction r
Page 65 and 66: CONCLUSIONS
Page 67 and 68: Conclusions Owing to PR activities
Page 69 and 70: Participants of the survey Elite So
Page 71 and 72: Participants of the survey Exigen S
Page 73 and 74: Participants of the survey Luxoft F
Page 75 and 76: Participants of the survey URL Cont
Page 91 and 92:
Participants of the survey URL Cont
Page 93:
Participants of the survey THANKS T
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