Ql - ITO

102 İSTANBUL CHAMBER OF COMMERCE
field especially in continental Europe 80 , it became a very densely studied
academic field in the academic world in Turkey. 81
Today, Turkish television broadcasting with its pluralistic character, its
variety and richness is in a very positive position. To ameliorate this position,
all the partners in sector should develop long term strategies instead of daily
plans which will be detrimental for the sector in the long run. For example,
taking the commercials out of daminance of increasingly stereotype TV series,
directing productions to matching audiences and distinguishing regulations
from punishments are some of the step s that should be taken in this direction.
Turkish TV producers and broadcasters participate to different
international organizations, pitching forums, ete. where they meet
professionals of their sector. They have to take profit from the actual positive
conjoncture and work to elaborate new conditions to develop Turkish TV
broadcasting even in national then international markets, by creating new
dramas, new formats and also co-production opportunities. It will be not only a
benefit for the TV broadcasting sector but for the whole image and situation of
Turkey.
80
81
These debates stern from the approach daiming that every media audience is already a "media
literate", and they can develop different literacy styles suitable for their own needs. A centrally
organİsed education of media literacy is criticised of being "elitist" and of being a tool in the
hands of official ideologies.
As an example cf. Nurçay Türkoğlu, Melda Cinmen Şimşek (ed)., Medya Okuryazarlı ğı,
Kalem us, İstanbul, 2007.