Ql - ITO

94 İSTANBUL CHAMBER OF COMMERCE
Market Shares of Media Groups in TV Broadcasting
Source: Mindshare, 201 O The total percentage of market share on the graphic is 99% as the
real total market share of the 4 groups of whose market shares are indicated as zero adds up
to 1%.
The general profıle of the people working in the television broadcasting
sector is a good indicator of the newly developing character of this sector.
Sözeri and Güney summarizes the fundamental data defıning this profıle as
such:
"According to data provided by Social Security Institution, the number of
employees with social security working in sectors of "television production and
broadcasting" and "production activities of cinema movies, video and television