10.03.2014 Views

Ql - ITO

Ql - ITO

Ql - ITO

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

TURKISH TELEVISION BROADCASTING 20 ll 8 5<br />

Studies conducted on the audiences of TV series indicate the wellestablished<br />

character of this habit. Almost half of the audiences ( 46 %) declare<br />

that they watch 2-3 TV series each week. A group of audiences consisting 36%<br />

of the total declare that they watch more than 4 TV series each week. This fact<br />

shows that the character of "the TV series watching" can be deseribed in terms<br />

of loyalty and multiple-watching rather than being an occasional practice.<br />

The Number of TV Series Watched Weekly<br />

22%<br />

1 TV Series<br />

2-3 TV Series<br />

4-5 TV Series<br />

Mo re<br />

Many studies displayed that the habit of watching television in general and<br />

watching TV series in particular is a "social" activity in Turkey. However,<br />

since there are no recent studies providing suffıcient data about the general<br />

television watching practices, the data obtained from the people within the<br />

category of "TV series audiences" will be analysed regarding characteristics<br />

and analysis of the audiences 57 . This approach is methodologically convenient<br />

since almost every television audience in Turkey is also a "TV series<br />

audience".<br />

In Turkey, three out of fo ur audi en ce s declared that they watch their<br />

favourite TV series together with their families. This rate is much higher for<br />

women than for men.<br />

57<br />

Hülya Uğur Tanrıöver et al., ibid., 2011, p. 160-177.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!