Ql - ITO

64 İSTANBUL CHAMBER OF COMMERCE
Unlike some of their equivalents in Europe, these US originated series are
subtitled, which above all requires viewers to have a certain educational level.
Actually, media planners and advertisers attach importance to such productions
appealing to young, urban and modem populations inelin ed to W e stern culture
due to their narratian style, sense of humor and textual implications. In fact,
the se series are not watched "the most", but followed by a target group with a
net profile.
Some adaptations of foreign serıes have from time to time been quite
popular. "Dadı" (Nunny) and "Tatlı Hayat" (The Jeffersons) are just to name
two of these series started to be transmitted on national broadcasting generalİst
channels in 2000s. Sametimes we can also see productions covering some
elements from foreign series or very clearly "inspired" by them without a
copyright agreement. However, such productions, which last for months and
even years, somehow end up entirely "local" series unrelated to their source of
inspiration although originally foreseen in parallel with the preferences and
likes of viewers.
Anather type of adaptation is "sitcom". Canada originated "Bir Kadın Bir
Erkek" (Un gars et une fille) is the most successful example of such
adaptation. Legally adapted, "Bir Kadın Bir Erkek" is broadcast on an
encrypted digital platform.