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86 İSTANBUL CHAMBER OF COMMERCE<br />

Table 12 - Do you watch your favourite TV series generally alone or with<br />

your family?<br />

BASE<br />

1083<br />

I watch aloiıe<br />

I watch with my family<br />

It depends on TV series<br />

The habit of watching TV series not only together with family members<br />

but also with friends is a kind of continuation of "tele-visiting" practice of the<br />

past days where TV sets were in limited number in Turkey. Many people<br />

denote that when they visit other people or are visited by other people, they<br />

watch the series on TV altogether and chat about them. A person interviewed in<br />

our qualitative field study deseribed this situation as: "In the evenings we visit<br />

other people or they come to visit us. There is X (name of TV series) on<br />

television. The subject on the series is spontaneously broached and we talk<br />

about it." (A; Female; 25-34; manager, single; Samsun).<br />

Certain ritualistic behaviours have been developed regarding watching TV<br />

series. Studies w e have conducted s ince 1996 show ed that the se rituals have not<br />

changed but more deeply established. People who were interviewed during our<br />

questionnaire surveys were asked whether if they perform one of those<br />

established behaviours, the tab le below displays the percentages of the people<br />

who adopted those behaviours more or less.

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