Ql - ITO
Ql - ITO
Ql - ITO
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TURKISH TELEVISION BROADCASTING 2011 7 5<br />
D is persal of TV Advertising Revenue<br />
according to Licence Type<br />
• National TV • Regional TV<br />
Cable TV Satellite TV<br />
Regional and<br />
Local TV 1%<br />
6% 4%<br />
• Cable TV • Satellite TV<br />
The distribution of advertising ineome among channels is in paraUel with<br />
the ratings 50 . In other words, TV companies' primary target is now to have the<br />
fırst ranks in the rating list through assertive productions, which has from time<br />
to time led the competition environment called "wars of rating" to appear. Y et,<br />
the distribution of advertising ineome does not match with the duration of ads.<br />
As it can be seen in the table below, the channels that are at the last ranks of<br />
rating lists or do not participate to the audience measurement system allocate<br />
more time to commercials. It is possible to infer that even the companies which<br />
are commercially less assertive prefer TV as it is the most popular medium for<br />
advertisements.<br />
50<br />
i b id.
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