Ql - ITO
Ql - ITO
Ql - ITO
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7 4 İSTANBUL CHAMBER OF COMMERCE<br />
When we take a look at the distribution of advertiseınents ın different<br />
ınedia, w e see that television ranks the first by landslide<br />
9 Distribution of advertising expenses among media<br />
M edi um<br />
Share.(o/o)<br />
Television 55.85<br />
Press 26.08<br />
Radio 2.87<br />
Openair 6.98<br />
Cine ma<br />
L26<br />
Internet 6.97<br />
Though printed media keep its share in the cake to a certain extent, the<br />
biggest change in the distribution of advertiseınents can be seen on the Internet.<br />
The more the Internet is accessed and used, the bigger its share in the<br />
advertising cake is.<br />
On television, the biggest share belongs to national ground broadcasting<br />
channels; however, regional or local channels get nearly no share,while satellite<br />
and wired channels can benefit from only 10% of TV ads. 49<br />
49<br />
Ceren Sözeri, Zeynep Güney, ibid., p.54.
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