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TURKISH TELEVISION BROADCASTING 2011 25 15 16 17 18 T.C. Başbakanlık Devlet Planlama Teşkilatı, Dokuzuncu Kalkınma Planı, "Bilgi ve İletişim Teknolojileri Özel ihtisas Komisyonu Alt Komisyon Raporu", Ankara 2007 www.dpt.gov.tr/Doc0bjects/Download/3201/oik696.pdf Declaration ofRTSC President Prof. Dr. Davut Dursun: 2b53ab31515b 6c3d295ca079
26 İSTANBUL CHAMBER OF COMMERCE broadcasting has decreased by half while the number of households which prefer digital is multiplied by 3,5. 19 Tablo 6 - Broadcast receiving forms in households (% 20 ) 2005 2006 2007 2008 2009 2010 Terrestdal 77 63 55 47 42 36 Cable ll lO 8 9 8 8 2.2.4. Internet Protocol TV (IPTV) 21 21 40 51 60 68 72 Source: Nielsen, TV Annual 201 O The ground work Internet based TV broadcasting started in 2008 and after a trial period of ı,5 years, TTNET, the internet affiliation of Türk Telekom launched Turkey' s first and only IPTV platform called IPTivibu in three metropolis in September 20ı0. Even though the platform did not do any advertising, it has reached 5.000 subscribers by the end of 20ı0. In February 20 ı ı, it changed i ts name to Tivibu Ev (Tivibu Home) and ıaunched a major advertising campaign. Its target is to reach over 20 thousand subscribers by the end of20ı 1. The two prerequisites that enables the purchase one of three subscription packages of Tivibu Ev, which offers a total of ıo6 channels 53 of them being 19 20 21 ''Nielsen TV Yıllığı 2010- Hanelerde Sahiplik ve Yayın Alma Şekilleri" http:// smgconnected.com/tv-yilligi-201 O-hanelerde-sahiplik-ve-yayin -alma-sekilleri The total percentage is over 100%, s ince the transmission method within a household can vary (for example cable and terrestrial at the same time). The informationusedin this seetion is taken from Ertuğrul Acar, "Türkiye IPTV 2010 Raporu", March 2011. To read the report: http://iptv.org.tr/iptv/?page_id=264
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