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62 İSTANBUL CHAMBER OF COMMERCE<br />

language, due to the increasing of the audiences' "TV-literacy" 38 and critical<br />

approaches.<br />

In Turkish series, families are the first or one of the first reasons why<br />

the individuals are "healthy". Sameone o w es to his family to be a good person<br />

and a good citizen. In the "classical" family series, the family finds out a<br />

solution to the smallest problem, always with solidarity and love surrounding.<br />

It' s always the only reliable reference. Of course, the hidden or the connotative<br />

meaning of this fact is that 'the one who leaves the flock, that is to say the<br />

family, will be taken away by the wolf. In series which focus on adventure and<br />

action, professional life as well as in relationships a little bit of the "mafia<br />

type', the "good" hero finds peace of mind and happiness in his family. On the<br />

contrary, the "real" bad one s have no "family" or are very far from true<br />

traditional family values and relationships.<br />

In the last period of time, we can see a change related to the family :<br />

there are many characters that are divorced or divorcing. This can be explained<br />

as a proof that divorce as a social phenomenon is part of the atmesphere of the<br />

series, even if most of the divorced people are bad ones, "degenerate" or they<br />

end starting a new family. On the other hand, sexual intercourse outside<br />

marriage which were previously identified with bad people only ("Küçük<br />

Sırlar, "Aşk ve Ceza", "Yaprak Dökümü" ete ..) are now used more frequently,<br />

although they generally lead to bad consequences.<br />

also see that women for years were with<br />

the family, even if they had any professional and public relations were shown<br />

mo re for the ir lives inside the family, have started the se last years to open up to<br />

the outside world. It's interesting to see the increasing number of women<br />

38<br />

For further information about this "audience typology" cf. Hülya Uğur Tanrıöver, La<br />

reproduction de la division sexuelle du travail a travers !es pratiques culturelles : images de<br />

femmes dans !es feuilletons de teZevisian turque et leur lecture dans le pays et dans<br />

l'immigration, These de Doctorat non publiee,Universite de Montpellier III, Dep. de<br />

Sociologie, 2003, Directeur: Prof. Dr. Mohand Khellil.

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