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TURKISH TELEVISION BROADCASTING 2011 8 7 Tab le statements STATEMENT Ev en if there are other TV sets in the w e like to watch the same TV series on a single TV set Ifwe watch TV series together with couple ofpeople, we deliberate on that series. we drink tea or ete. W e compare the or stories in it with the SEX FEMALE% MALE % 84,3 if there is a series When own and 62.0 office or in neighbours' house is o ur favourite of conversation.
88 İSTANBUL CHAMBER OF COMMERCE within their own communities and for maintaining and even establishing emotional bo n ds with the ir homeland. 58 The general approach of audiences of TV series towards the regulation of broadcasting in Turkey indicates that there is a fairly liberal mass of audience. They do not approve the penalties imposed by R TSC for the infringement of broadcasting principles. They prefer regulation of broadcasting times instead of penalties. Almost 2 out of 3 audiences think that "some TV series should be broadcasted in Iate hours instead of being subjected to penalties". Furthermore audiences think that controlling over TV programs should be in the hands of audiences, so the regulation of broadcasting should be left to the free-market principles. Almost 3 out of 4 audiences state that "I think criticisms against TV series are absurd, if you do not like them, then do not watch them". Television watching practices have been gradually regarded as an important sociological phenomenon, and theoretical studies in this field have very much increased recently, these scientific studies do not only question "w hat and when audiences watch" but also "why", "ho w" they watch and "for what" reasons. Studies conducted in Turkey regarding television audiences in terms of such perspective present very significant findings. U nderstanding how audiences utilise television programs for their own needs is quite important to comprehend the prominence of this media and i ts content 59 . The findings that we obtained from our field studies demonstrate that although TV series are completely fictional, audiences get "documentary" benefits from these programs: TV series shot in particular regions or places introduce these places to the people just like documentary movies; such as "Mardin houses", "streets of Beyoğlu" or "mountain pastures of Blacksea 58 59 For detailed information cf. Hülya Uğur Tanrıöver, "La Construction des identites et socialites a travers les pratiques culturelles : les irnmigres turcs et les feuilletons televises", in Diversite CuZturelle en Turquie et en Europe", A. Boeckel, I. Karakas (dir.), L'harrnattan, Paris, 2004. There are many scientific studies conducted in this field. For example see David Morley, Television, Audiences and Cu/tura! Studies, Routledge, London and New York, 2003 (1 1 92).
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