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TURKISH TELEVISION BROADCASTING 2011 2 measurements 51.2 than 100% s ince each ""''.,-1"'"''"",'"'~- can more than one answer to each qw~stıon.
22 İSTANBUL CHAMBER OF COMMERCE These data gathered by face-to-face survey methodology is reaffırıned by the data obtained via people meter ( electronic audience measurement) system. The difference between the percentages stems from the difference between the measurement/ survey methods; but the ranking among the most popular channels stays the same, as can be seenin the table below. Tab le 4 -Most popular TV channels according to viewing shares Channel % D 14.0 SHOW TV 10.6 ATV 9.9 STAR 8.6 FOX 8.1 STV 5.7 Source: Mindshare, 2010 (2009 data) The RTSC research asked the subjects which channels they would prefer if they had to watch just one channel. The result shows that the fırst two ranks do not change, but it is interesting that TRT channels rank third. 10 10 It is a methodologically controversial interpretation to reduce numerous TR T channels to one single unit and compare it with other singular channels .
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