Visual Analytics - An Interaction of Sight and Thought - JMP
Visual Analytics - An Interaction of Sight and Thought - JMP
Visual Analytics - An Interaction of Sight and Thought - JMP
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Vision is our dominant sense.<br />
50%<br />
<strong>of</strong> the brain’s resources<br />
If you think the brain has to devote to vision a lot <strong>of</strong> its precious thinking<br />
resources, you are right on the money. It takes up about half <strong>of</strong> everything you<br />
do, in fact. (Brain Rules, John Medina, p. 231)<br />
When it comes to memory, researchers have known for more than 100 years that<br />
pictures <strong>and</strong> text follow very different rules. Put simply, the more visual the input<br />
becomes, the more likely it is to be recognized — <strong>and</strong> recalled. The<br />
phenomenon is so pervasive, it has been given its own name: the pictorial<br />
superiority effect, <strong>of</strong> PSE. (Ibid, p. 233)