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Visual Analytics - An Interaction of Sight and Thought - JMP

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“Compared to what?”<br />

Edward Tufte once said that the essential question <strong>of</strong> data sensemaking is “Compared<br />

to what?” This involves comparing the magnitudes <strong>of</strong> values, but not just one to another.<br />

We must compare many values. To do so, we must see how they relate to one another<br />

to form patterns. We not only compare the magnitudes <strong>of</strong> values; we also compare<br />

patterns formed by sets <strong>of</strong> values. We look for how they are similar <strong>and</strong> we look for how<br />

they are different, especially differences that appear to be dramatic departures from the<br />

norm. When we spot these visual characteristics in the data, we then interact with the<br />

data to find out why these things have happened.

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