Enrollment Management Plan - Kean University

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Goals The Enrollment Management Plan is based on four simple goals: recruiting, retaining, expanding course offerings, and strategic partnerships. Goal 1: Expand marketing, recruitment, and early outreach strategies. Goal 2: Enhance academic programs and support systems that foster student persistence and success. Goal 3: Expand course offerings for working adults and non-traditional populations. Goal 4: Aggressively pursue strategic partnerships with private-sector businesses. Goals/Objectives FY 2010–FY 2015 Goal 1: Expand marketing, recruitment, and early outreach strategies. Objective 1.1: To create target application goals for high schools in Kean’s core enrollment counties (Union and Middlesex). Objective 1.2: To expand received applications from new shore county markets (Monmouth and Ocean). Objective 1.3: To strengthen and expand applications from graduating community colleges. Objective 1.4: To expand applications from international students. Objective 1.5: To strategically target senior-level Kean students with graduate opportunities. Objective 1.6: To increase Kean’s marketing reach beyond its core service area. Objective 1.7: To increase Kean’s marketing reach into strategic international markets with established links to Kean. Objective 1.8: To effectively build, promote, and market a weekend college. Objective 1.9: To significantly increase opportunities for online learning. 10
Goal 2: Enhance academic programs and support systems that foster student persistence and success. Objective 2.1: To increase the number of students prepared to start the fall semester without needing remedial course work. Objective 2.2: To expand winter intercession course opportunities to assist students with completing remedial course work. Objective 2.3: To support the Office of Retention and Intervention Project Redirect Program. Objective 2.4: To establish a summer program for re-admitted students. Objective 2.5: To establish an online support system for academically at-risk students. Objective 2.6: To investigate all ―killer‖ courses at Kean. Objective 2.7: To establish peer mentors for at-risk first-year students. Goal 3: Expand course offerings for working adults and non-traditional populations. Objective 3.1: To establish a weekend college where entire programs will be available for transfer students. Objective 3.2: To significantly increase online and hybrid learning opportunities. Objective 3.3: To train faculty members to effectively teach in non-traditional learning models. Objective 3.4: To strengthen Kean’s information infrastructure to support an increase in online learning. Goal 4: Aggressively pursue strategic partnerships with private-sector businesses. Objective 4.1: To create a centralized database that catalogues Kean undergraduate official internships. Objective 4.2: To survey the top 50 employers in Union County and Middlesex County on their human resources needs. Objective 4.3: To utilize the Survey of Employer Needs to pursue programs. Objective 4.4: To establish strategic learning cohorts for select employers at their worksite. Objective 4.5: To increase the number of students attending Kean’s job fair. Objective 4.6: To cultivate an ongoing relationship with employers that attend Kean’s multiple job fairs. Objective 4.7: To activate Kean’s alumni network to increase undergraduate internship opportunities. 11
Page 1 and 2: 2012 FY 2011-2020 Enrollment Manage
Page 3 and 4: Introduction Kean University was fo
Page 5 and 6: Kean University 2007-2012 Strategic
Page 7 and 8: Quick note: A 30-million-dollar, 10
Page 9: Majors Targeted for Growth The foll
Page 14 and 15: Objective 1.6: To increase Kean’s
Page 16 and 17: Objective 2.6: To investigate all
Page 18 and 19: Goal 4: Aggressively pursue strateg
Page 20 and 21: Retention The University embraces t

Enrollment Management Plan - Kean University

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