Enrollment Management Plan - Kean University

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metrics for all CEO cohorts by FY 2015 will be a high school GPA of 3.0 and a combined math and verbal SAT score of 890. An estimated 450 first-time students will be admitted into one of Kean’s CEO programs each year. Transfer admission represents a strategic opportunity for growth. The University currently admits roughly 1,000 transfer students each year. Given the anticipated opening of Kean-Ocean in 2012/13, the establishment of a weekend college, and improved targeted marketing, we should see an increase in annual transfer students from 1,000 to 1,700 by FY 2015. Programs of Study Kean University has traditionally allowed undergraduate students to choose their programs of study without restrictions, although there are a few high-achieving programs that require a specific set of admissions criteria. A growing number of majors, specifically those related to education, now require minimum GPAs before entering into the discipline. The University has tried to meet student demands by expanding human resources in these areas. While this approach will still be used for more of the programming operations, the Enrollment Management Plan calls for promoting certain majors and capping enrollment for others. The rationale for expanding and restricting majors is based partly on internal human resource capacities, but mostly on external environmental scans that look at career prospects. Majors and Caps The following majors will have caps placed on them. The various vice presidents, deans, and executive directors will be responsible for ensuring the integrity of the caps and assisting students during this process. Undergraduate Psychology: Undergraduate psychology, the largest major at the University, has grown by more than 35% to 1,101 in the last four years. Given our internal capacity, Kean has chosen to cap enrollment at 1,100. A reassessment of this cap will occur during the cycle, probably during FY 2013. The University has set an internal indicator of providing more than 65% of all third- and fourth-year courses with resident faculty. If that outcome remains elusive, then the cap will be lowered to ensure that students can be served by more fulltime faculty, especially at those levels. Undergraduate Criminal Justice: The criminal justice program has grown to 768 majors in fall 2010, representing a 44% growth in four years. This type of growth is difficult to manage, and as such, more attention will be given to actively managing the situation. The University will cap enrollment for this discipline at 900. Undergraduate Physical Education: Another emergent major is physical education, which has grown by 56% in the last four years to 690 students (fall 2010). The new physical education enrollment target is 550, for a targeted reduction of approximately 20%. Given the students in the queue, we forecast graduation figures between 100 and 120 through FY 2014. Our marketing scan suggests that students with this major will have the most difficulty entering the workforce. The University is attempting to ameliorate the issue by expanding its service area to other parts of New Jersey as well as entering into agreements with neighboring states. 8
Majors Targeted for Growth The following majors will be targeted for growth and will have access to a special fund that allows them to be featured in various advertising campaigns. Undergraduate and Graduate Communication: The undergraduate communication program is projected to grow by 40%; given our proximity to New York City and Philadelphia, along with the extensive network of companies and media outlets in New Jersey, this major is primed for growth. We anticipate the number of undergraduate communication majors to increase to 500 by FY 2015. The graduate communication program currently has fewer than 20 students, but there are significant strategic opportunities for growth in this area. A focused push will drive the major to more than 100 students, for a growth of more than 400%, by FY 2015. Graduate Public Administration: The graduate MPA program is accredited and has some of the strongest graduate profiles at the University. However, enrollment in the program has remained stagnant at between 130 and 160 students for several years. The Kean MPA program currently does not have any active outreach programs and has not targeted various internal constituents. That will change during this enrollment cycle. We will set an enrollment goal of 250 by FY 2015 for a rise of 78%. Graduate MBA Program: The graduate MBA program at Kean is only five years old and currently has approximately 100 students, including more than 20% with international student status. The program recently completed a rigorous international EPAS accrediting process, and it anticipates acceptance into that accrediting body in the summer of 2011. The program would then become the first internationally accredited MBA program in the United States. Undergraduate Finance: The New Jersey Department of Labor projects jobs in the finance field to grow at rates faster than normal. The finance major is strategically positioned to grow by 30% to 40% (n = 275) through FY 2015. Undergraduate Marketing: Job prospects in this discipline are considered healthy, although enrollment at the University has been flat. Specialized advertising materials will be distributed to prospective students to assist with driving marketing in this area. Enrollment is projected to grow to more than 300 students by FY 2015, for a growth rate of about 60% from fall 2010’s figures (n = 188). 9
Page 1 and 2: 2012 FY 2011-2020 Enrollment Manage
Page 3 and 4: Introduction Kean University was fo
Page 5 and 6: Kean University 2007-2012 Strategic
Page 7: Quick note: A 30-million-dollar, 10
Page 11: Goal 2: Enhance academic programs a
Page 14 and 15: Objective 1.6: To increase Kean’s
Page 16 and 17: Objective 2.6: To investigate all
Page 18 and 19: Goal 4: Aggressively pursue strateg
Page 20 and 21: Retention The University embraces t

Enrollment Management Plan - Kean University

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