Enrollment Management Plan - Kean University

Purpose
The purpose of the Strategic Enrollment Management Report is to propose a series of ongoing and continuous
activities that will allow the University to make better data decisions and to gather empirical evidence of its
future enrollment profile. Data gathered in this report have been compiled from the Office of Institutional
Research, the Office of Accreditation and Assessment, and the Office of Computer Information Systems. The
enrollment plan is consistent with the University’s mission to achieve both access and excellence.
Institutional Foundations
The Kean University Strategic Enrollment Management Plan is based on five core institutional foundations: the
University’s mission and vision, the 2007-2012 Strategic Plan, Kean’s core values, student needs, and industry
needs. Below, we provide an overview of each of these foundations.
Mission & Vision
The mission of Kean University attempts to balance access and excellence. Kean views itself as a studentcentered
cosmopolitan institution with a focus on serving a diverse student body and preparing students to enter
into a global society (for a complete copy of the mission statement, please see attachments).
Kean University is a public cosmopolitan university serving undergraduate and graduate students in the
liberal arts, the sciences, and the professions. The University dedicates itself to the intellectual, cultural,
and personal growth of all its members—students, faculty, and professional staff. In particular, the
University prepares students to think critically, creatively, and globally; to adapt to changing social,
economic, and technological environments; and to serve as active and contributing members of their
communities. – Kean Mission Statement (first paragraph)
Kean’s mission statement details its aspirations toward learning outcomes and expansion in emerging markets,
specifically by focusing on recruiting additional international students. Kean’s vision statement is embedded in
its mission of aspiring to be a world-class institution as demonstrated by having distinguished faculty and
excellence in student outcomes.
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