Enrollment Management Plan - Kean University

Summary
The following report provides an overview of Kean’s Strategic Enrollment Management Plan (EMP), which
will move Kean’s current enrollment from 15,900 (fall 2010) to 20,000 (Fall 2020). The overall headcount in
2015 is projected to be 25% higher than in fall 2010 and 67% higher than in fall 2000. Kean University’s EMP
is based on modest assumptions and looks to capitalize on several strategic areas of growth, including Kean-
Ocean, areas where the University is under enrolled (Nathan Weiss Graduate College), new forms of
technology (online courses), and additional weekend and evening program and course offerings.
A coalition of administration, staff, and faculty was tasked with leading an enrollment effort at Kean in 2010.
Since the fall of 2010, the Enrollment Management Group has grown to include an ongoing committee that
attempts to project enrollment and synchronize administrative efforts and is tasked with leading the University’s
assessment efforts, particularly in monitoring ongoing trends. The following Enrollment Management Plan
describes the strategies, metrics, and rationales that will lead Kean’s efforts in the next five years.
Kean’s Strategic Enrollment Management Plan is inclusive but by no means exhaustive of all activities that will
be done on campus. Indeed, external forces will continue to impact the University’s ability to reach out, and
funding could also have an impact. Nonetheless, we are confident that between now and 2015, Kean’s robust
enrollment will continue as it seeks to improve its entering student profile.
The University is striving to become a world-class institution, and this report continues to build on the mission.
In this report, you will find distinct directions, key indicators, and measurable goals and objectives along with
strategies for achieving this ambitious agenda. Kean University is prepared to meet the additional needs of the
students through a Faculty Replenishment Plan that will increase faculty numbers by 37% (n = 450).
Highlights
Kean University will grow its overall enrollment by 25% from fall 2010 through fall 2020, with an
overall enrollment of 20,000.
The headcount in the graduate school is projected to increase by 33% (n = 4,000).
The Kean-Ocean campus is expected to grow aggressively by 127% (n = 2,500) from fall 2010’s
headcount of 1,100.
The anticipated growth in the Kean University main campus undergraduate headcount is 12.5%.
Growth will be achieved through improved targeted marketing, better retention efforts, and strategic
partnerships with industries.
Growth caps will be placed on specific programs due to market needs and/or internal human resource
limitations.
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