Enrollment Management Plan - Kean University
Enrollment Management Plan - Kean University
Enrollment Management Plan - Kean University
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Objective 1.6: To increase<br />
<strong>Kean</strong>’s marketing reach beyond<br />
its core service area.<br />
Objective 1.7: To increase<br />
<strong>Kean</strong>’s marketing reach into<br />
strategic international markets<br />
with established links to <strong>Kean</strong>.<br />
<strong>Kean</strong> will target college publications and other emerging media markets<br />
for advertising, including fully maximizing Facebook and YouTube. The<br />
objective will be met if <strong>Kean</strong> purchases ad space in student newspapers<br />
outside the core service area and has a consistently updated commercial<br />
presence on YouTube.<br />
<strong>Kean</strong> will actively promote via electronic and traditional media in<br />
international markets. This strategy will include billboards, posters, and<br />
online sources. This objective will be met if <strong>Kean</strong> has a minimum of five<br />
campaigns on at least two continents.<br />
Fall 2011<br />
FY 2012<br />
Objective 1.8: To effectively<br />
build, promote, and market a<br />
weekend college.<br />
Objective 1.9: To significantly<br />
increase opportunities for online<br />
learning.<br />
This is a multi-phased project that will develop over the next three years.<br />
In FY 2012, the <strong>University</strong> will establish a committee dedicated to<br />
studying the most effective ways to roll out a weekend college. During<br />
FY 2012, weekend capacity building will occur for those disciplines<br />
selected to participate. In FY 2013, the first phase of adding upperdivision<br />
courses for complete programs will occur. The weekend college<br />
will be advertised during FY 2013, and will launch in FY 2014. The<br />
objective will be achieved if each of the various steps is achieved. The<br />
establishment of the weekend college is consistent with the <strong>University</strong>’s<br />
mission of access and follows our traditional community college feeders<br />
(Union County College and Middlesex County College), which have<br />
extensive evening and weekend divisions.<br />
The <strong>University</strong> will use FY 2012 to invest in infrastructure and training.<br />
At least three workshops will be designed for developing and teaching<br />
online for resident and adjunct faculty. FY 2013 will set targeted<br />
expansion of at least 5% from the previous fiscal year. A 10% expansion<br />
target will be sought with hybrid learning courses. The goal will be met<br />
if the overall growth is 15% starting in FY 2013 using FY 2012 as the<br />
baseline.<br />
Starting in FY<br />
2012<br />
FY 2012<br />
14
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