Enrollment Management Plan - Kean University

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Goal 4: Aggressively pursue strategic partnerships with private-sector businesses. Objective Measurement of Assessment Timeline 4.1: To create a centralized database that catalogues Kean undergraduate official internships. 4.2: To survey the top 50 employers in Union County and Middlesex County on their human resources needs. Objective 4.3: To utilize the Survey of Employer Needs to pursue programs. Objective 4.4: To establish strategic learning cohorts for select employers at their worksite. Objective 4.5: To increase the number of students attending Kean’s job fair. Objective 4.6: To cultivate an ongoing relationship with employers that attend Kean’s multiple job fairs. The Office of Career Development will create a tool for cataloguing all official internships at Kean in every discipline. The database will be used to build capacity and networks for future enrollment. The form will be first distributed and collected in fall 2011, and the database will be operational in spring 2012. Kean will survey the top employers in Union County and Middlesex County to gather information on their prospective needs. The data will be used to present opportunities for learning. The objective will be complete if the survey is developed and distributed to the top 50 employers and the University receives 30% return rates. Each year, Admissions and the Vice President of Academic Affairs will use data from the Survey of Employer Needs to develop action items. These action items will become the basis for whether this objective was accomplished. Kean will use data from the Survey of Employer Needs and other items to establish at least one worksite learning cohort for select employers. The development of the objective will occur in FY 2012, and the first cohort launch will take place in FY 2013. Kean will use social media and more direct marketing efforts to increase the number of students attending the job fair. The Office of Career Services will increase the number of employers at the fair each year. Using FY 2011 as a baseline, the objective will be met if 5% more students participate in the job fair on an annual basis. The Office of Career Services and the Vice President of Academic Affairs will create an ongoing relationship with job fair employers to understand their needs. It is hoped that the relationship between Kean and these companies will grow increasingly symbiotic. Not only will Kean produce graduates ready to succeed in their classrooms, but we will encourage their current employees to seek additional training. Fall 2011 Fall 2011 FY 2012 Development phase is during FY 2012; launch will occur in FY 2013 Fall 2012 FY 2012 18
Objective 4.7: To activate Kean’s alumni network to increase undergraduate internship opportunities. Career Services and Kean’s Alumni Affairs will work collaboratively to create undergraduate internship opportunities. The objective will be met if there are at least 25 internships at Kean involved in the Kean Alumni Internship Program. FY 2012 Objective 4.8: To effectively build, promote, and market a weekend college. This is a multi-phased project that will develop over the next three years. In FY 2012, the University will establish a committee dedicated to studying the most effective ways to roll out a weekend college. During FY 2012, weekend capacity building will occur for those disciplines selected to participate. In FY 2013, the first phase of adding upper-division courses for complete programs will occur. The advertising of the weekend college will occur during FY 2013, and the weekend college will launch in FY 2014. The objective will be achieved if each of the various steps is achieved. The establishment of the weekend college is consistent with the University’s mission of access, and it follows our traditional community college feeders (Union County College and Middlesex County College), which have extensive evening and weekend divisions. Starting in FY 2012 19
Page 1 and 2: 2012 FY 2011-2020 Enrollment Manage
Page 3 and 4: Introduction Kean University was fo
Page 5 and 6: Kean University 2007-2012 Strategic
Page 7 and 8: Quick note: A 30-million-dollar, 10
Page 9 and 10: Majors Targeted for Growth The foll
Page 11: Goal 2: Enhance academic programs a
Page 14 and 15: Objective 1.6: To increase Kean’s
Page 16 and 17: Objective 2.6: To investigate all
Page 20 and 21: Retention The University embraces t

Enrollment Management Plan - Kean University

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