Enrollment Management Plan - Kean University

metrics for all CEO cohorts by FY 2015 will be a high school GPA of 3.0 and a combined math and verbal SAT
score of 890. An estimated 450 first-time students will be admitted into one of Kean’s CEO programs each year.
Transfer admission represents a strategic opportunity for growth. The University currently admits
roughly 1,000 transfer students each year. Given the anticipated opening of Kean-Ocean in 2012/13, the
establishment of a weekend college, and improved targeted marketing, we should see an increase in annual
transfer students from 1,000 to 1,700 by FY 2015.
Programs of Study
Kean University has traditionally allowed undergraduate students to choose their programs of study
without restrictions, although there are a few high-achieving programs that require a specific set of admissions
criteria. A growing number of majors, specifically those related to education, now require minimum GPAs
before entering into the discipline. The University has tried to meet student demands by expanding human
resources in these areas. While this approach will still be used for more of the programming operations, the
Enrollment Management Plan calls for promoting certain majors and capping enrollment for others. The
rationale for expanding and restricting majors is based partly on internal human resource capacities, but mostly
on external environmental scans that look at career prospects.
Majors and Caps
The following majors will have caps placed on them. The various vice presidents, deans, and executive
directors will be responsible for ensuring the integrity of the caps and assisting students during this process.
Undergraduate Psychology: Undergraduate psychology, the largest major at the University, has grown by
more than 35% to 1,101 in the last four years. Given our internal capacity, Kean has chosen to cap enrollment at
1,100. A reassessment of this cap will occur during the cycle, probably during FY 2013. The University has set
an internal indicator of providing more than 65% of all third- and fourth-year courses with resident faculty. If
that outcome remains elusive, then the cap will be lowered to ensure that students can be served by more fulltime
faculty, especially at those levels.
Undergraduate Criminal Justice: The criminal justice program has grown to 768 majors in fall 2010,
representing a 44% growth in four years. This type of growth is difficult to manage, and as such, more attention
will be given to actively managing the situation. The University will cap enrollment for this discipline at 900.
Undergraduate Physical Education: Another emergent major is physical education, which has grown by 56%
in the last four years to 690 students (fall 2010). The new physical education enrollment target is 550, for a
targeted reduction of approximately 20%. Given the students in the queue, we forecast graduation figures
between 100 and 120 through FY 2014. Our marketing scan suggests that students with this major will have the
most difficulty entering the workforce. The University is attempting to ameliorate the issue by expanding its
service area to other parts of New Jersey as well as entering into agreements with neighboring states.
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