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SHOWEAST > NEW PRODUCTS<br />
The new DiStar+HD lens series from<br />
Schneider Optics is optimized for 4K pro-<br />
jectors with a 1.38-inch<br />
DLP chipset while<br />
still working pers<br />
fectly with 2K<br />
projectors that<br />
feature a 1.2-inch<br />
DLP chipset. Designed<br />
for theaters<br />
presenting<br />
on flat or slightly<br />
curved screens,<br />
DiStar HD lenses<br />
offer brilliant,<br />
bright, uniformly<br />
illuminated images<br />
from center to corner.<br />
Moreover, DiStar lenses can<br />
be ordered with either a Fish-<br />
eye Aperture<br />
e for the best reso-<br />
lution and superior sharpness or<br />
a Full Aperture that offers maxi-<br />
mum light output with correct color<br />
rendition. Either choice<br />
yields the highest<br />
quality available in a large format lens.<br />
SCHNEIDER OPTICS<br />
285 Oser Ave., Hauppauge, NY 11788<br />
631-761-5000 tel / 631-761-5090 fax<br />
hgreese@schneideroptics.com<br />
www.schneideroptics.com<br />
Booth 1008<br />
SEATING CONCEPTS<br />
2225 Hancock St., San Diego, CA 92110<br />
619-491-3159 tel / 619-491-3172 fax<br />
pgarcia@seatingconcepts.com<br />
www.seatingconcepts.com<br />
Booth 509<br />
Seating Concepts and Red Seat Entertainment<br />
have introduced Tremor FX, a new<br />
seating technology that allows you to feel<br />
the soundtrack the way sound editors<br />
intended. Tremor FX chairs are the same<br />
size as standard theater chairs, simplifying<br />
and streamlining the theater conversion<br />
process. The seats are easy to integrate<br />
with any theater configuration with a lowvoltage<br />
wire and a communication cable.<br />
Additionally, Tremor FX technology responds<br />
directly to the audio signals embedded<br />
in the film’s existing soundtrack,<br />
eliminating the need for a separate track<br />
to program the chair to react appropriately<br />
to each new film.<br />
40 BOXOFFICE PRO NOVEMBER <strong>2012</strong>