Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
MOVIE<br />
MARKETING<br />
In <strong>November</strong> of 2008,<br />
Twilight—a modest<br />
$37 million movie—<br />
slipped into theaters,<br />
promptly made double<br />
its money back that<br />
week, and would go on<br />
to earn tenfold its cost.<br />
That’s when producer<br />
Wyck Godfrey’s career<br />
changed. He’d made<br />
big films before like I,<br />
Robot and Daddy Day<br />
Care, but now he—and<br />
exhibition—had landed<br />
that rarest of box<br />
office treasures: a hit<br />
franchise. The fourth<br />
film in the vampire<br />
series, last fall’s<br />
Breaking Dawn—Part<br />
1, pushed the series’<br />
domestic tally past the<br />
$1 billion mark with a<br />
total international cash<br />
grab of $2.5 billion.<br />
With the grand finale,<br />
Breaking Dawn—Part<br />
2, hitting theaters<br />
on <strong>November</strong> 16, we<br />
ask Godfrey what the<br />
industry can learn from<br />
his literal monster hit.<br />
42 BOXOFFICE PRO NOVEMBER <strong>2012</strong>
Change language