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MOVIE MARKETING > THE TWILIGHT SAGA<br />
ROBERT<br />
PATTINSON &<br />
KRISTEN STEWART<br />
AS EDWARD AND<br />
BELLA IN THE<br />
TWILIGHT SAGA:<br />
BREAKING DAWN—<br />
PART 1<br />
employees working at three, four, five, six in the morning, you know<br />
that they’re supporting the film.<br />
IN THIS PROCESS, WHAT HAVE YOU LEARNED ABOUT<br />
WHAT TODAY’S KIDS WANT FROM A MOVIE?<br />
Honestly, you have to be a trailblazer in some sense. There were many,<br />
many book series that came after Twilight that were derivations of the<br />
central construct of Twilight, but it wasn’t until Hunger Games came<br />
along, this science-fiction dystopic series, that anything felt fresh. And<br />
now, there have been numerous other dystopic sci-fi book series which<br />
will never live up to the level of Hunger Games. And Harry Potter, of<br />
course, changed the game in terms of book series that could appeal to<br />
kids and adults alike. So really, what kids want is: new. You have to<br />
constantly be looking for something that you don’t see in the marketplace,<br />
things that haven’t been done before, things that feel fresh.<br />
WHAT DO YOU WANT THE SERIES TO BE REMEMBERED<br />
FOR?<br />
Bella, Edward and Jacob. Those characters and their relationships are<br />
really going to live on in movie history as a unique trio. What I remember<br />
from Harry Potter is the same thing—their trio. That’s what makes<br />
you fall in love with movies: the characters. No one will repeat Bella,<br />
Edward and Jacob for as long as we make movies.<br />
BY THE WAY, TWO YEARS AGO YOU CRACKED A JOKE<br />
THAT FOR MARKETING PURPOSES, YOU PRAYED THAT<br />
KRISTEN STEWART AND ROBERT PATTINSON STAYED<br />
TOGETHER.<br />
I still pray that!<br />
48 BOXOFFICE PRO NOVEMBER <strong>2012</strong>
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