BoxOffice® Pro - November 2012

MOVIE MARKETING > THE TWILIGHT SAGA
IT’S HARD TO REMEMBER NOW, BUT WHEN ROBERT PATTINSON WAS
FIRST ANNOUNCED AS EDWARD, HE WAS ALMOST A CONTROVERSIAL
PICK—THERE WERE AS MANY NAYS AS YAYS.
The truth is it’s such a passionate fan base, and everyone has exactly who they see for
the role in their mind. You’re inevitably going to go against people’s wishes because
you can’t pick the perfect person for
everyone. There’s almost always a kneejerk re-
action against an announcement, but then people were foaming at the mouth for
Rob within three weeks. The second we released the first photo of the Cullens—a
still we shot in preproduction and released before we started filming—everyone
was on board.
TAYLOR
LAUTNER
AS JACOB BLACK
IN THE TWILIGHT
SAGA: NEW
MOON
PACING THESE FIVE FILMS SEEMS LIKE THE BIGGEST CHALLENGE.
THE GIRLS WHO WERE FRESHMEN IN HIGH SCHOOL FOR TWILIGHT
ARE NOW FRESHMEN IN COLLEGE FOR BREAKING DAWN—PART TWO.
THAT’S A BIG JUMP. HOW DID YOU KEEP THEM HOOKED?
You have to also hope that there are
new readers coming into the franchise. The
franchise gets older, but you also have new blood coming in every year.
Certainly, I think this is
the fastest delivery of a five-movie series. We
released New Moon the year after Twilight opened, Eclipse nine
months after that—and that was a big decision to go in the
summer with Eclipse—and then we went back to Novem-
bers for
Breaking Dawn—Part One and Part Two.
Chris Weitz directed New Moon, but we needed
another director working on Eclipse while we
were shooting New Moon so that we could
start shooting Eclipse the second New Moon
wrapped. For Breaking Dawn, the decision
was to shoot it as one big movie, otherwise
we would have never been able to deliver it
on time.
(continued on page 46)
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44 BOXOFFICE PRO NOVEMBER 2012