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BoxOffice® Pro - November 2012

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BIG PICTURE: LEGEND OF THE GUARDIANS<br />

PETER<br />

RAMSEY<br />

WITH HIS<br />

CAST OF<br />

GUARDIANS<br />

HO HO—HOLD ON!<br />

THINK YOU KNOW SANTA CLAUS?<br />

THINK AGAIN, SAYS RISE OF THE GUARDIANS DIRECTOR PETER RAMSEY<br />

Every year, there’s a<br />

movie starring Santa<br />

Claus. But there’s<br />

never been a Santa<br />

Claus like this one:<br />

tattooed, tough and<br />

borderline crazy.<br />

First-time director<br />

Peter Ramsey should<br />

have been scared to<br />

completely reimagine<br />

the biggest heroes<br />

of the holidays. Was<br />

he? Not really. But he<br />

does think Rise of the<br />

Guardians might have<br />

been a little too evil<br />

to its elves.<br />

THIS FILM IMAGINES SANTA CLAUS,<br />

THE EASTER BUNNY AND THE TOOTH<br />

FAIRY MUCH DIFFERENTLY THAN<br />

WE SEE IN GREETING CARDS. TALK<br />

ABOUT PUTTING YOUR OWN SPIN ON<br />

THESE ICONS.<br />

We wanted to give people a little bit of a shock,<br />

to startle people into looking at these guys in a<br />

new way, so that we could reveal things about<br />

them that we thought were the most powerful<br />

and enduring and resonant all along. These<br />

ideas were there in the original books, but for<br />

the film we really oiled them down to their<br />

essential qualities. What do these characters<br />

represent? Why have they been around for so<br />

long? How and why does the Tooth Fairy collect<br />

teeth from every kid in the world? Those<br />

simple questions propelled us into coming up<br />

with the personalities for these guys.<br />

AND COMING UP WITH DETAILS LIKE,<br />

SAY, SANTA CLAUS’ “NAUGHTY” AND<br />

“NICE” TATTOOS ON HIS FOREARMS.<br />

INSTEAD OF HIS JUDGING CHILDREN<br />

ON WHETHER THEY’RE ONE OR THE<br />

OTHER, IT’S LIKE CLAIMING THAT HE<br />

HIMSELF IS BOTH.<br />

Our version of the character really is! What<br />

he does is literally impossible, so we thought,<br />

“Why not base his personality on that? Why<br />

don’t we make him this wild man where everything<br />

he does is a sheer act of will?” He doesn’t<br />

care if something’s impossible—he’s going to do<br />

it anyway. That’s where he gets his magic from.<br />

He’s a larger-than-life pirate kind of a guy. He’d<br />

be the first to say, “Yeah, I am naughty and<br />

nice. I’m everything!” The tattoos were a great<br />

symbol of that.<br />

BUT TWO QUESTIONS: ONE, WHY IS<br />

HE RUSSIAN? AND TWO, WHERE IS<br />

MRS. CLAUS?<br />

The Russian thing came from Bill Joyce,<br />

who made him Russian in the books, but we<br />

thought it was really cool because it’s different.<br />

We’ve never heard that before, but in a way it<br />

makes sense. The legends and lore of Santa are<br />

all Northern European and from that general<br />

area of the world, and the Russian accent just<br />

made him fiery and unpredictable—it gave him<br />

a rough edge. As for Mrs. Claus, I don’t know?<br />

Maybe she pops up in the sequel. But I always<br />

fantasize he’s got girls in every port. “I saw<br />

Mommy kissing Santa Claus …”<br />

LET’S BE FRANK: THIS MOVIE IS A<br />

LITTLE CRUEL TO ELVES.<br />

That’s true. Actually, we’re a little crueler than<br />

sometimes I thought we should be. The story<br />

department or the animators would come up<br />

with these gags, and I’d be like, “No! You can’t<br />

do that!” But they were so funny. And I guess<br />

our thing with the elves is that they’re kind<br />

of annoying little gremlins. They’re vermin,<br />

68 BOXOFFICE PRO NOVEMBER <strong>2012</strong>

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