User Manual - US Cellular

fully utilize all of the features or components of the Service if
you choose not to provide certain information. If you do
choose to give us personal information through the Service,
we will collect and retain that information.
Non-Personal Information
When you use the Service, we may also collect
"non-personal" information. We consider "non-personal
information" to be information that, by itself, cannot be used
to identify or contact you personally, such as demographic
information (your age, gender, income, education,
profession, zip code, etc.). Non-personal information may
also include technical information, such as your IP address
and other anonymous data involving your use of the Service.
Non-personal information may also include information that
you provide us through your use of the Service, such as the
terms you enter into the search functions of Social Hub, mail
inbox and instant messenger. We reserve the right to use or
disclose non-personal information in any way we see fit.
USE OF INFORMATION WE COLLECT
Our Services
We use your personal information to provide you with any
services that you may request or require, to communicate
with you and to allow you to participate in online surveys. We
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use aggregated non-personal information about our users to
understand the demographics of users of the Service, such
as the percentage of male and female users, the geographic
distribution of our users, the age ranges of our users, a
combination of these and/or other demographics. We may
also use the personal or non-personal information we collect
to analyze how Service is being used, and to improve the
content of the Service, and for marketing and promotional
efforts.
E-mail Communications
If you send us an e-mail with questions or comments, we
may use your personal information to respond to your
questions or comments, and we may save your questions or
comments for future reference. Aside from our reply to such
an e-mail, it is not our standard practice to send you e-mail
unless you request a particular service that involves e-mail
communications. However, you consent to us contacting you
by e-mail, and sending you information about products and
services which we believe may be of interest to you. You may
have the opportunity to subscribe to an electronic newsletter
in which case information about the Service or our
advertisers will be sent to your e-mail address. We will
provide you with the option to change your preferences and
opt-out of receiving those communications. You may request