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Strategic Management Course Overview and Strategy Concept

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Why may be differences in the long-run performance<br />

of companies?<br />

� Different industries?<br />

� Different times → different macroeconomic conditions?<br />

� Different competitive positions?<br />

� Different levels of operational effectiveness?<br />

� Luck?<br />

� Other factors….<br />

© 2007 Prof. Dr. Bernd Venohr<br />

All of these matter<br />

11

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