Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
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The concept of value chain helps to define differences in<br />
cost structures leading to cost barriers<br />
Separate value chains One Integrated value chain<br />
Support<br />
Activ ities<br />
Inbound<br />
Logistics<br />
(e.g.<br />
Incoming<br />
Material<br />
Storage,<br />
Data<br />
Collection,<br />
Serv ice,<br />
Customer<br />
Access)<br />
© 2007 Prof. Dr. Bernd Venohr<br />
Ability to Leverage Key Activities Across Businesses<br />
Firm Infrastructure<br />
(e.g. Financing, Planning, Inv estor Relations)<br />
Human Resource <strong>Management</strong><br />
(e.g. Recruiting, Training, Compensation System)<br />
Technology Dev elopment<br />
(e.g. Product Design, Testing, Process Design, Material Research, Market Research)<br />
Procurement<br />
(e.g. Components, Machinery, Adv ertising, Serv ices)<br />
Operations<br />
(e.g.<br />
Assembly,<br />
Component<br />
Fabrication,<br />
Branch<br />
Operations)<br />
Outbound<br />
Logistics<br />
(e.g. Order<br />
Processing,<br />
Warehousing,<br />
Report<br />
Preparation)<br />
Primary Activ ities<br />
Marketing<br />
& Sales<br />
(e.g. Sales<br />
Force,<br />
Promotion,<br />
Adv ertising,<br />
Proposal<br />
Writing, Web<br />
site)<br />
Source: Michael M. Porter; What is strategy? World Business Forum, June 6, 2006<br />
After-Sales<br />
Serv ice<br />
(e.g.<br />
Installation,<br />
Customer<br />
Support,<br />
Complaint<br />
Resolution,<br />
Repair)<br />
M<br />
a<br />
r g<br />
i<br />
n<br />
Value:<br />
What<br />
buyers are<br />
willing to<br />
pay<br />
43
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