Strategic Management Course Overview and Strategy Concept

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The “art of strategy”: to find an advantaged competitive position in an attractive industry Advantage Competitive position Disadvantage © 2007 Prof. Dr. Bernd Venohr Increasing returns Lo Hi Industry attractiveness 12
My Personal Background � 20+ years of experience in the strategy area – MBA Northwestern 1983 – Dissertation PIMS-Programme (1987) – 13 years at Bain & Company („classic“ strategy consulting); Consultant to Partner – 5 years at Accenture (Managing Director): venture capital <strong>and</strong> corporate development � My personal objectives for this course – teach you the „essence“ of my experience – have some fun together: I still enjoy the field after 20 years © 2007 Prof. Dr. Bernd Venohr 13
Page 1 and 2: Strategic Management 1 © 2007 Prof
Page 3 and 4: Agenda Introduction to Strategy 1
Page 5 and 6: Current Events � Why are Volkswag
Page 7 and 8: Returns on invested capital within
Page 9 and 10: Research results on long-term compa
Page 11: Why may be differences in the long-
Page 15 and 16: Course Emphasis � Generalist pers
Page 17 and 18: Course Overview: Format � Classes
Page 19 and 20: Course Overview: Grading � Oral O
Page 21 and 22: Other Housekeeping / Questions Offi
Page 23: The Etymology of “Strategy”- Gr
Page 26 and 27: The Etymology of “Strategy”- vo
Page 28 and 29: Strategy concept for business was d
Page 30 and 31: Famous strategy definitions in busi
Page 32 and 33: What does “Success” means? Abov
Page 34 and 35: Examples for different types of str
Page 36 and 37: Examples for different types of str
Page 38 and 39: One important distinction: Business
Page 40 and 41: Starting point of business definiti
Page 42 and 43: The concept of value proposition he
Page 44 and 45: Demand and/or value chain differenc
Page 46 and 47: Quick test if two potential segment
Page 48 and 49: An industry map illustrates the dif
Page 52 and 53: Mini-Case assignments www.bmw.de ww

Strategic Management Course Overview and Strategy Concept

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