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Strategic Management Course Overview and Strategy Concept

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Returns on Invested Capital vary widely by Industry<br />

Pharmaceuticals, biotechnology<br />

Household, personal products<br />

© 2007 Prof. Dr. Bernd Venohr<br />

Software, services<br />

Media<br />

Commercial services, supplies<br />

Semiconductors, semiconductor equipment<br />

Health care equipment, services<br />

Food, beverage, tobacco<br />

Consumer services<br />

Technology hardware, equipment<br />

Automobiles, components<br />

Capital goods<br />

Consumer durables, apparel<br />

Food, staples retailing<br />

Retailing<br />

Materials<br />

Energy<br />

Transportation<br />

Telecommunication services<br />

Utilities<br />

Median annual ROIC (%)*<br />

1963-2004<br />

1995-2004<br />

Total sample<br />

75th percentile<br />

Median<br />

25th percentile<br />

0 5 10 15 20 25 30<br />

1963-2004<br />

Source: A long-term look at ROIC , Bin Jiang <strong>and</strong> Timothy M. Koller, McKQuartely 2006 Number 1; *ROIC excl. 6<br />

goodw.)<br />

17.9<br />

11.1<br />

6.4<br />

1995-2004<br />

22.2<br />

12.2<br />

5.6

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