Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Dem<strong>and</strong> <strong>and</strong>/or value chain differences lead to<br />
cost barriers <strong>and</strong>/or customer value barriers which create a<br />
separate business arena<br />
Low<br />
Cost barriers<br />
© 2007 Prof. Dr. Bernd Venohr<br />
High One<br />
Business<br />
Separate<br />
Business<br />
High Low<br />
Customer value barriers<br />
Source: Bain & Company, Business Definition; Richard Koch, The Financial Times Guide to <strong>Strategy</strong><br />
44
Change language