Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
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What does “Success” means?<br />
Above-Average Returns<br />
� Returns greater than investments of similar risk (opportunity cost of<br />
capital; risk adjusted)<br />
� Exist when rate of return on invested capital (ROIC) exceed cost of<br />
capital (r): ROIC > r<br />
© 2007 Prof. Dr. Bernd Venohr<br />
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