Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
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The concept of value proposition helps to define the<br />
customer groups <strong>and</strong> needs resulting in customer<br />
value barriers<br />
© 2007 Prof. Dr. Bernd Venohr<br />
What<br />
Customers?<br />
� What end users?<br />
� What channels?<br />
What Relative<br />
Price?<br />
Entrepreneurial/creative process:<br />
A new value proposition can<br />
create a new industry<br />
Source: Michael M. Porter; What is strategy? World Business Forum, June 6, 2006<br />
Which<br />
products?<br />
� Which customer<br />
needs?<br />
� Which features?<br />
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