Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
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Agenda<br />
Introduction to <strong>Strategy</strong><br />
1<br />
2<br />
3<br />
Business <strong>Strategy</strong><br />
4<br />
5<br />
6<br />
© 2007 Prof. Dr. Bernd Venohr<br />
<strong>Course</strong> <strong>Overview</strong> <strong>and</strong> <strong>Strategy</strong> <strong>Concept</strong><br />
Economics of <strong>Strategy</strong><br />
Shareholder Value<br />
External Environment<br />
Internal Environment<br />
Competitive Positioning<br />
Corporate <strong>Strategy</strong><br />
7<br />
8<br />
9<br />
<strong>Strategy</strong> Process<br />
10<br />
11<br />
Diversification<br />
Mergers & Acquisitions<br />
Global <strong>Strategy</strong><br />
Organizational Structure <strong>and</strong> Control<br />
<strong>Strategic</strong> Leadership<br />
2
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