Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
Strategic Management Course Overview and Strategy Concept
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The Etymology of “<strong>Strategy</strong>”- Greek origin: 'military<br />
comm<strong>and</strong>er' during the age of Athenian Democracy<br />
� strategus – a military comm<strong>and</strong>er in ancient Athens <strong>and</strong> a<br />
member of the Council of War<br />
© 2007 Prof. Dr. Bernd Venohr<br />
• stratos (στατοζ) – army<br />
• agein (αγειν) – to lead<br />
� General meaning today: long term plan of action designed to<br />
achieve a particular goal, as differentiated from tactics or<br />
immediate actions with resources at h<strong>and</strong>.<br />
Source: Wikepedia, <strong>Strategy</strong><br />
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