New Product Line - Oser Communications Group

24 GOURMET NEWS
JULY 2011 ■ GOURMET NEWS
Looking For Superior Cocktail Mixers?
Look For Fever-Tree
Fever-Tree is a cocktail mixer company
that has two strategic business advantages.
They saw a void in the mixer market and
successfully filled it, and they have gone to
extreme lengths to hunt down premium ingredients
around the world for their range
of cocktail mixers.
In 2004, two entrepreneurs realized that
the mixers used to make their favorite gin
and tonics were abysmal. Dominated by low
quality offerings that show little regard for
taste or enjoyment, the mixer market is defined
by synthetic colors and cloying flavors.
They hit upon the idea to create a luxury
mixer that would enhance the flavor of premium
spirits rather than drown it.
And so grew the seeds for the product
called Fever-Tree. Replacing artificial flavors
with the highest quality natural ingredients,
sourced from small specialist suppliers
around the world, has set the Fever-Tree
mixer range apart.
The brand name, Fever-Tree, was chosen
due to “Fever-Tree” being the colloquial
name for the cinchona tree in which quinine,
the key ingredient for tonic, is derived. Quinine
is an ingredient well documented for its
curative powers from treating malaria to reducing
fevers.
The Fever-Tree range consists of Indian
Tonic Water, Naturally Light Tonic Water,
Ginger Ale, Bitter Lemon, Club Soda and
Cookies & Corks is a creative cookie line
from CookieZen, offering sweet and savory
bite-sized cookies made with distinctive
ingredients that are packaged to be
paired with dry wines. Apricot, espresso,
sage, lemon and sea salt are a few of the unexpected
flavors in Cookies & Corks’ cookies
that create a surprising complement to a
variety of wines.
Cookies & Corks have a six-month shelf
life, yet contain no artificial preservatives.
They are packaged in three separate boxes to
be paired with red, white or sparkling wine.
Each box contains three cookie types. The
vibrant Cookies & Corks packaging includes
a tailored wine and cookie pairing guide, offering
suggestions of wine varietals to be
paired with the specific cookie flavors. Fifteen
cookies come in each box―five of each
of the following cookie-types in the boxes
listed below. Suggested retail is $7.95.
Red Wine Pairing Box: Espresso Chocolate
Peanut Butter, Shortbread and White
Cheddar Rosemary
White Wine Pairing Box: Peanut Butter
Chocolate, Ginger Molasses and Apricot
Sage
Sparkling Wine Pairing Box: Zesty
Lemon, Sea Salt Chocolate Oatmeal and
Parmesan Thyme
Debuting at the 57th Summer Fancy Food
Show in Washington DC are Single Flavor
Packs. Retailers asked, we delivered―now
the consumer can buy their favorite Cookies
& Corks cookie in a box with five of one
cookie type including a wine pairing guide
for each wine type (red, white and
sparkling). It’s a great “grab & go” item for
Ginger Beer. Also available outside of the
US is a Naturally Light Ginger Beer, Lemonade
and a Mediterranean Tonic Water. The
range is made with premium ingredients
sourced from around the world, including
quinine from Congo; gingers from the Ivory
Coast, Cochin and Nigeria; lemon oil from
Sicily and orange oil from Tanzania.
Worldwide sales have doubled in the
past year, and more upscale hotels and
restaurants, as well as premium retailers,
are bringing Fever-Tree on board. Fever-
Tree’s range of premium natural mixers
has pioneered a new drinks category
worldwide and is changing both customers’
and the drinks industry’s perception
of the importance of the mixer.
Fever-Tree is imported to the U.S. by
Brands of Britain, LLC, a source for key
food & beverage brands from the United
Kingdom. The company provides US retail
and distribution partners an efficient
method to source category leaders and innovative
products from Britain. Brands of
Britain’s fine family of foods include:
Taylors of Harrogate Tea, Fever-Tree
Mixers, Dean’s Oat Cookies and Shortbreads,
Eat Natural Bars and Highland
Spring water.
For more information about Fever-Tree’s
line of products, visit fever-tree.com or stop
by Brands of Britain at booth 1601.
Got Wine? Get Cookies & Corks
merchandising throughout stores, wineries
and gift baskets. Six flavors are available:
Apricot Sage, Ginger Molasses, Zesty
Lemon, Sea Salt Chocolate Oatmeal,
Espresso Chocolate Peanut Butter and
White Cheddar Rosemary. Suggested retail
is $3.00.
Cookies & Corks’ cookies are a thoughtful
gift for anyone with a taste for gourmet
treats, wine or both. The company also suggests
using the cookies as an accessible, fun
food and wine pairing experience at a dinner
party, shower, picnic, book club or simply
a Cookies & Corks tasting party with
friends. Customers can find a downloadable
expanded pairing guide on their website
that pairs each cookie with several different
wine types. They encourage people to “Sip
Your Wine, Bite Our Cookie, Sip Your
Wine, Enjoy!”
About the Founders
Leah Kuo and Laura Englander are the creative
minds who blended their creative culinary
talents and savvy marketing sense to
create Cookies & Corks. The duo also tapped
into wine columnist and Le Cordon Bleutrained
Amy Reiley, one of the foremost educated
women in food and wine, as their
official Cookie & Wine Pairing Advisor.
Cookies & Corks launched in 2010. Their
Cookies are available in several locations
across the country including Amazon.com,
Whole Foods and BevMo! stores. For more
information, or to become a retailer, please
call 703-389-9274, visit www.cookies
andcorks.com, contact Laura Englander at
lenglander@cookiezen.com or visit them at
booth 2833.