New Product Line - Oser Communications Group

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GOURMET NEWS www.gourmetnews.com ■ JULY 2011 ■ GOURMET NEWS
MAXCO INTERNATIONAL Brings
Pastificio Felicetti To The Americas
MAXCO INTERNATIONAL recently announced
that beginning in December 2010,
the renowned representative and brokerage
company started the official, exclusive collaboration
with the worldwide renowned
company Pastificio Felicetti Srl. MAXCO
International will offer to the United States,
Mexico and Brazilian markets the all-new
line of this Italian pasta, 100-percent proudly
produced by the Felicetti family in Predazzo,
Trento, Italy.
The product brand name is Felicetti by Pastificio
Felicetti Srl, headquartered in the beautiful
Predazzo, a real piece of “paradise” in the
middle of the Dolomites Alpine Mountains.
The Pastificio Felicetti is absolutely unique
in the pasta industry in Italy. For more than a
century and four generations, in the heart of
the Dolomites, the Felicetti family has been
creating and producing pasta which is made
of carefully selected flour, fresh clean air,
mountain spring water and constant striving
for excellence. Massimo “Max Cannas is the
Exclusive Agent, Director of Sales & Marketing
for Pastificio Felicetti Srl in the United
States, Mexico and Brazil.
About Pastificio Felicetti Importation And
Distribution Network In North America
MAXCO INTERNATIONAL & Pastificio
Felicetti is looking for NEW selected exclusive
importers-distributors for both retail and
foodservice pasta lines. For additional information
on Felicetti pasta, please call 949-
336-7512 or 949-230-6866, contact
customer service at info@axcointernational.com,
or visit www.maxcointernational.com
or www.felicetti.it.
About Pastificio Felicetti Factory
Since 1908, Pastificio Felicetti, a beacon of
Italian quality and passion, has experimented
with new flavors and rediscovered the old
ones by presenting them with a modern
twist. The company continues the tradition
of its forefathers by selecting those raw ingredients
that give a balanced and perfect
flavor and combines quality and character in
a unique and incomparable partnership. Pastificio
Felicetti was founded in 1908 in
Predazzo, Trento. Felicetti is today one of the
most important producers of high quality
conventional durum semolina pasta in Italy.
Today, Felicetti is the leading producer in
Italy―and in the world―of organic pasta.
All the organic pasta is USDA-approved and
certified. Felicetti is the indisputable No. 1
producer of bio-organic pasta today in Italy.
Felicetti uses two semolina mixtures for their
pasta, one of which is organic. With one mixture
they produce 12 Enriched Durum Wheat
varieties. With the organic semolina, they
produce seven Organic Durum Wheat varieties
and five Organic Durum Whole Wheat
varieties. They meticulously select Durum
Wheat mixtures to produce pasta with high
protein and gluten content.
Their accurate selection and production
process creates an incomparable type of
pasta for its fragrance and balanced flavor.
Its complex carbohydrates and precious vegetable
proteins make it the cornerstone for
healthy eating, and its fresh and natural flavor
enhances any recipe. Felicetti pasta is the
favorite pasta by many celebrated Italian and
international executive chefs.
Felicetti and Monograno Felicetti
recently have been awarded as one of
the very best quality Italian pastas
produced today in Italy. Monograno
Felicetti is the third-best pasta produced
today in Italy for quality and
flavor (from Dove Magazine, an insert
of Corriere della Sera, October
2010). Felicetti is also Organic and
Kosher “K” certificated. Available in onepound
and 500-gram packs. Also available
in a foodservice bulk pack. The secret of
Felicetti’s success is its perfect balance between
experience, tradition, advanced
technology, guaranteed hygiene and passionate
dedication to the product. A pasta
flavor that is immediately discovered and
never fails to surprise! Felicetti offers the
purest of flavors, unique simplicity of nature,
Old World quality in modern times.
Enjoy Felicetti every day with your family
and with your loved ones! Learn more at
www.felicetti.it.
For information concerning the Pastificio
Felicetti range of products, the distribution
network and for inquiries regarding the direct
importation and distribution in the available
areas, please contact Massimo Cannas
with MAXCO INTERNATIONAL at
www.maxcointernational.com, info@maxco
international.com or call 949-336-7512.
DeLallo Presents Innovations
In Deli Convenience: Smart Ways
To Experience Gourmet Appeal
In Your Deli
With over 60 years of experience, DeLallo
has led the industry in olives and antipasti,
offering the best-quality specialty food items
with the careful selection, consistency and
convenience of a family passionate about
good food.
Excited about their newest Olive & Antipasti
program, DeLallo has found a way to
give retailers an opportunity for big sales
with the smallest footprint. The PPS (Peel-
Place-Sell) program provides disposable,
sealed, plastic trays filled with top-selling
olives and antipasti, merchandizing racks
and PPS material.
Michael’s Of Brooklyn:
The Taste Of Italian Tradition
At the Heart of Michael’s of Brooklyn
Family owned and operated since 1964,
Michael’s of Brooklyn offers three generations
of pride and excellence at their restaurant
in Brooklyn, New York. Loyal
customers visit from near and far to enjoy
generations-old family recipes, lovingly
handed down as a legacy of Italian tradition.
The most prized of these have been their
pasta sauces. Everyone is always welcome at
the restaurant, but consumers can also enjoy
these creations at home with Michael’s of
Brooklyn Gourmet Pasta Sauces.
The Taste Of Tradition
Created in small batches, using time-honored
techniques, Michael’s of Brooklyn puts all
the good things you enjoy at the restaurant
An innovative highlight of the program is
its adaptability. PPS is customizable, letting
retailers choose which products and set-up
work best for their deli case. The compact
merchandizing units are a practical way for
delis with limited space to sell popular gourmet
items. And DeLallo provides everything
needed to get started, instantly, with minimal
initial investment.
Brighten the appeal of your deli case and
give customers more grab-and-go options for
their entertaining needs. Encourage antipasti
pairings with complementary flavors, such
as specialty meats, cheeses and bakery
into a jar: imported Italian tomatoes, pure
imported olive oil, hand-chopped fresh basil,
parsley, garlic and onion. All slowly simmered
to perfection and artfully crafted to
enjoy on favorite pastas and in recipes.
Unique in the Marketplace
• All sauces are produced and packed at the
restaurant by family members.
• All natural. No preservatives. Gluten Free.
• Never dried onion or pre-peeled
garlic―only fresh.
• Our 32-ounce jar is 33-percent larger than
almost all other brands.
• Economical! The 32-ounce jar easily feeds
an average family of four, as opposed to a
24-ounce jar, which requires the average
family to purchase two jars.
breads. The DeLallo PPS
program allows your retail
location to increase
gross profits and sales
potential with minimal
labor and investment.
Along with the recent
inception of the Olive &
Antipasti PPS program,
DeLallo is introducing
two new lines of product:
the Bruschetta Collection
and toasted
Bruschetta Crisps. A perfect
partnering in the deli, these two are motivated
by the consumer’s demand for
convenient antipasti options with restaurant
appeal. DeLallo’s Bruschetta Crisps are
made of toasted slices of fresh Italian bread
and come in a variety of flavors, including
Asiago, Roasted Garlic and Multigrain, to inspire
a myriad of pairings and creations.
From classic bruschetta toppings, salsas and
creamy dips to specialty
cheeses and hummus, Bruschetta
Crisps complement
nearly any deli
feature, making them an
asset to any fine retailer.
To top their Crisps, De-
Lallo is presenting a collection
of bruschettas in
re-sealable deli cups.
With a practical versatility,
each variety captures
true, fresh flavor without
overpowering spices―
perfect for topping grilled meats, boosting
sauces, sandwiches, salads and more. With
five flavors―Olive Artichoke, Italian
Tomato, Muffaletta, Sicilian Style and Artichoke―there
is no telling what the Bruschetta
Collection can accomplish. Visit
www.delallo.com for articles, product info,
recipes and more, or, for more information,
call 800-433-9100 or stop by booth 3523.
• Currently available at large retailers such
as Whole Foods, HEB Supermarkets, Kings
Supermarkets, D’Agostino, Bristoll Farms,
Earth Fare, Fairway Markets, The Fresh
Market, Food Emporium, A & P, & Roche
Brothers and Key Food.
• Also available independent gourmet and
specialty markets throughout the country.
• Distributed by Haddon House, Kehe Foods,
Chex Finer Foods, Gourmet Merchants International,
Bayside Foods, Bozzuto’s and
Nassau Candy.
Five Authentic Varieties:
Marinara: A classic blend of imported Italian
tomatoes, garlic, fresh basil, olive oil,
oregano and spices. Serve over spaghetti or
linguini, simmer with your favorite seafood,
or add to sautéed zucchini or eggplant for a
new and fresh flavor.
Fresh Tomato with Basil: The simplicity
of imported Italian tomatoes, fresh basil, garlic,
olive oil and spices makes this a consummate
favorite. Ideal with any pasta. Also
delicious in traditional parmigiana and
lasagna recipes.
Filetto di Pomodoro: This beloved sauce
features imported Italian tomatoes, onions,
prosciutto, fresh basil, olive oil and spices.
Especially nice over penne with lots of
parmigiano cheese. You’ll love it!
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