New Product Line - Oser Communications Group

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GOURMET NEWS www.gourmetnews.com ■ JULY 2011 ■ GOURMET NEWS
Pereg Transforms Healthy Foods
Into Gourmet Dishes
Pereg Gourmet Natural Foods has launched
a new “super-food” line that combines major
health benefits with international flavors.
Known for more than 60 varieties of “pure”
natural spices, spice blends, herbs, and a
wide array of foods, mixes and condiments,
Pereg and its Quinoa-Rice-Couscous Mix
line have exceeded the bounds of wholesome,
flavorful food production.
Recently rediscovered, Quinoa, with its
fluffy, crunchy texture and nutty flavor, is an
excellent source of tasty nutrition. Once
called, “the gold of the Incas,” Pereg decided
to make this South American super-grain a
staple. Whether it is Quinoa Organic Whole
Grain Plain or tossed with a variety of specially
selected blends, it is a powerhouse of
savory nourishment.
In addition, Pereg also features Basmati
Rice, known for its fine texture and nuanced
flavor, as a healthy rice choice. People who
enjoy rice find it far more preferable to other
types. It has been grown in the foothills of
the Himalayas for thousands of years and has
attracted the highest premium because of its
long grain and aroma which enhances the
flavors it is mixed with.
Pereg also introduced a variety of blends
to bring added life to the Quinoa and Basmati
Rice. These include nutritious and delicious
lemon combined with herbs, diverse
and piquant flavors from Italy, a health hero
medley of carrots, bell peppers and potatoes,
and mushrooms.
The international “super-food” line
continues with Couscous, a North African
dish and Israeli Couscous, known as Pearl
Toasted Pasta for its subtle, nutty flavor and
exquisite texture. Traditionally served with
meat or vegetables, Pereg takes couscous to
the next level with a gourmet twist. Whether
it is mixed with the sweet-tart taste of currants
and the tangy-tart taste of cranberries
or choice ripe tomatoes combined with a
blend of herbs and a delicate balance of
spices or mushrooms, Pereg has set a new
standard for wholesome, delicious food.
For more information, call 718-261-6767,
visit www.pereg-gourmet.com or stop by
booth 2411.
Villars, Master Chocolate
Maker Since 1901
A century of tradition
At Villars, the love of Swiss chocolate
began in 1901, when an eminent Chocolate
Master, William Kaiser, settled on the
outskirts of Fribourg, close to the region
of Gruyères, renowned for its double
cream and alpine milk. Thus was born a
high end chocolate, whose reputation very
quickly spread abroad: within a few years,
Villars became the supplier to several European
courts.
Fidelity to Swiss home-produced
ingredients
Villars has always relied on the best homeproduced
ingredients. Even today, their
chocolatiers use only 100-percent Swiss
milk. They therefore form a part of a small
group that scrupulously respects the great
Swiss chocolate tradition. If Villars has
chosen Swiss milk, it is because the flora
of the alpine pastures gives it a unique
flavor, and because it is creamier than
ordinary milk.
A label, which guarantees tradition and
Swiss quality
All Villars chocolates carry this label which
guarantees respect of the Villars tradition and
of the proverbial Swiss quality, which starts
with that of the ingredients, beginning with
Swiss milk.
The Tao Of Tea Introduces Eight
New Bottled Tea Beverages
The Tao of Tea ® , one of nation’s true pureleaf
specialty tea companies, has launched
two lines of bottled, ready-to-drink teas and
herbs. Freshly brewed at its own tea brewery
in Portland, Oregon, both lines―Iced Tea
and Tulsi―are organic, unsweetened and
without any added juices or flavorings.
The Iced Tea line includes five classic varieties:
Darjeeling, Osmanthus Oolong, Lapsang
Souchong, Lemon Myrtle (caffeine
free) and Cape Town Rooibos (caffeine free).
SRP $2.99.
Did you know that there are many advantages
of frozen produce over fresh?
Stahlbush Island Farms harvests their fruit at
peak ripeness, when the fruits and veggies
are at their fullest potential of nutrients, natural
flavor , color, size and sugars. Their
Northwest Strawberries are red throughout,
their Marions are the best of all blackberries,
The Tulsi line offers Tulsi Pure, Tulsi
Lavender and Tulsi Ginger. Tulsi, also
known as Holy Basil, is a sacred, caffeinefree
Ayurvedic herb from India that has been
gaining familiarity and popularity in the
United States. Stores in the Pacific Northwest
are reporting excellent sales of Tao of
Tea’s bottled Tulsi. The Tao of Tea grows
Tulsi in parts of India by supporting small
and marginal farmers and promoting organic
cultivation. “We wanted to be totally transparent
and, as such, after many years of
The Freshest Fruits And Vegetables
Can Be Found In The Frozen Aisle
and their blueberries are plump and sweet.
All of Stahlbush’s fruit products are individually
frozen the day they harvest, because
with fruit picked that ripe, it could never
make the 15+ day journey through the traditional
fresh fruit distribution chain. The normal
distribution chain has a typical two-day
transport to the packing house where the
product remains for two to three days. Add
Indulge Yourself With Award-Winning
Mrs. Weinstein Toffee
Sweet Shop USA’s very own Mrs. Weinstein
Toffee has done it again this year with her gourmet
toffee! This three-time award-winning All
NaturalAlmond or Pecan Toffee recently added
another honor to the record books. Winning
Best Chocolate & Best Candy atAmericasMart
As for the cocoa, Villars’ chocolatiers use
only those beans selected from the best lots
from Ecuador or Ghana: the Villars buyers
inspect the beans at the plantation, in order to
ensure that the Villars quality remains true to
itself and to your expectations.
Finally, in order to ensure respect of its
own principles, Villars has chosen to carry
out all manufacturing in Switzerland. Only
100-percent Swiss production can guarantee
100-percent Swiss quality.
Quality is the art of letting
time do its work
The best traditional Swiss chocolate requires
top quality ingredients, great expertise and a
lot of time, so that the ingredients can impart
all their flavor.
Villars therefore allows quality all the time
it needs: the beans are roasted slowly, batch
by batch (never continuously), dry and at
work, are introducing Tulsi directly from
farm to consumer.” SRP $2.49.
Unlike most tea companies using third
party co-packers, The Tao of Tea brews all
bottled products in-house and in small batches
crafted from full leaf teas. Bottles are 11.5
fluid ounces and shelf-stable. All drinks have
zero sugar and zero calories. More flavors are
expected to be added in the near future.
Both lines are currently available at select
Whole Foods Market stores, Zupan’s Market,
New Seasons, independent co-ops and
other natural foods stores in the Pacific
Northwest, and soon in Northern California.
The Tao of Tea ready-to-drink iced teas
won Best Packaging at the 2011 North
American Tea Championship this year, while
on another day back to a distribution house.
It will take another few days to get that fruit
distributed to the grocery store. The fruit
then has the potential of sitting on the shelf
for anywhere up to five-to-six days before it
is sold. Add it all up and before it even gets
to your home it can be up to 15 days old.
Stahlbush Island Farms are the
FARMER and the PROCESSOR. All of
their fruit products are individually frozen
the day they harvest.
Frozen fruits and vegetables are available
year round. No more ignoring your favorite
recipes because an ingredient is unavailable
inAtlanta and the Silver sofi award at the International
Fancy Food Show just wasn’t enough
for her, so she proudly took home Best Candy
award at the summer Dallas Gourmet Show.
It’s really no wonder Mrs. Weinstein keeps it
up year after year, because everyone who tries
her yummy English Toffee instantly falls in
love with its buttery goodness. While many of
low temperature, so as to preserve the taste
of the cocoa intact. Grinding and refining are
very thorough, in order to develop the subtlety
of the chocolate as much as possible.
The paste is conched (kneaded) slowly to
guarantee an unequalled smoothness and to
develop flavors which are more fruity, more
spicy and fuller.
Tradition, innovation, perfection
Blending innovation and tradition has been
in Villars’ DNA since the beginning. This
year, they are adding to their line, presenting
Dark Chocolate with Stevia (the first chocolate
bar in the world with no sugar added and
naturally sweetened with extracts from the
Stevia Plant) and Chocolate bars with
Coffee Crispies.
For more information about Villars,
call 8000-592-4337, visit www.villarschocolate.com
or stop by booth 5244.
the Osmanthus Oolong and Darjeeling varieties
were amongst the top three winners in
the Ready-to-Drink category.
About The Tao of Tea
The Tao of Tea, founded by Veerinder S.
Chawla in 1997, is one of the eminent tea
purveyors in the country promoting organic
loose leaf teas, handcrafted teaware and organic,
pure leaf bottled teas. Their mission
is to promote true tastes of origin and tea
beverages without any added flavors, juices
or sugar. All bottled varieties are USDAcertified
organic and most teas are Fair
Trade Certified.
For more information, call 503-736-0198,
visit www.taooftea.com or stop by booth 5049.
in the produce section. Berry smoothies become
a year round staple.
Frozen fruits and vegetables also reduce
waste. Use what you need, close the top and
place the product back in the freezer until
you need it. You can hold the product in the
freezer for up to 1.5 years.
Many worry about buying frozen berries,
but rest assured that Stahlbush frozen berries
will be firm, brilliant in color, full of flavor
and the best that Mother Nature has to offer.
Taste the flavor and trust their family’s
commitment to quality. Visit booth 3313 to
learn more.
us simply buy it as our own little guilty pleasure,
it also makes the perfect gift for any season
or occasion. Make your loved ones happy with
a gift that says it all with just one bite, or go
ahead and let yourself indulge a little.
Mrs. Weinstein’s Toffee is a guaranteed
hit! For more information, visit Sweet Shop
USA at booth 1117.