New Product Line - Oser Communications Group

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GOURMET NEWS www.gourmetnews.com ■ JULY 2011 ■ GOURMET NEWS
Victoria Gourmet Named 2011 sofi
Silver Finalist For Outstanding
Innovation In Packaging Design
Or Function
Victoria Gourmet’s new window tin has been
selected as a Silver Finalist for Outstanding
Packaging Innovation in the 2011 sofi
Awards from the National Association for
the Specialty Food Trade, Inc. The sofi
Awards recognize excellence in specialty
foods and beverages and are a coveted
industry honor. “sofi” stands for Specialty
Outstanding Food Innovation.
The new window tin design was one of
110 Silver Finalists selected by a national
panel of specialty food experts from 1,657
contenders across 31 Awards categories.
Gold Winners will be announced in a
red-carpet ceremony July 11, 2011 at the
Summer Fancy Food Show in Washington,
D.C. hosted by noted chef Cat Cora.
“I am so excited that the judges picked our
new design as a finalist. The industry recognition
is so important and just being nominated is
great for us,” says Victoria Taylor, founder of
Victoria Gourmet. The new innovative window
tin delivers the three most important things
consumers are looking for: 1) taste, 2) freshness
and 3) the ability to see the product. The
side view window allows a look inside―but
minimizes direct exposure to light―keeping
the product fresh and flavorful.
The sofiAwards are open to members of the
NASFT, a not-for-profit trade association
established in 1952 with more than 2,900
members throughout the U.S. and abroad. For
more information on the NASFT and its Fancy
Food Shows, go to www.specialtyfood.com
and for complete coverage of the 2011 sofi
Awards, visit foodspring.com/sofiawards.
“The field was the most competitive yet,
with more than 1650 entries across all 31
Awards. The innovation and quality of the finalists
are a true testament to the entrepreneurial
spirit of our members,” says Ann
Daw, president of the NASFT.
To learn more about Victoria
Gourmet, call 781-935-2100, email
vtaylor@vgourmet.com, visit www.vgour
met.com or stop by booth 5401.
Same Great Taste, Fresh New Look For
PARTNERS’ Organic Blue Star Farms
Family owned, simply delicious: Everyday,
more of us are paying closer attention to the
type of food we choose to eat. Many of us
want all natural, organic foods that taste
great, and we are actively seeking them out.
PARTNERS, a tasteful choice company, has
provided products in line with this philosophy
since the business started in 1992.
In 2002, PARTNERS introduced their Organic
Blue Star Farms crackers to the public,
and, in 2004, Blue Star Farms were
officially certified organic when the process
became available. These organic crackers
quickly became one of PARTNERS’ top selling
brands for good reason. They are wholesome,
healthy, and hearty and taste great
alone or complement everything from
“The only jams I have in my house are
Sarabeth’s. I love every flavor she makes,
but the Orange-Apricot Marmalade is the
one I reach for first.”
- Oprah Winfrey, O Magazine, December
2008 issue.
Sarabeth’s Legendary Spreadable Fruits have
been delighting people since 1981 and are
recognized as some of the finest products in
the gourmet industry for their unique flavor
combinations and their outstanding taste and
consistency. Other products in the Sarabeth’s
line are Hot Chocolate Parisienne, Morning
Crunch Granola, Velvety Cream of Tomato
Soup and an assortment of gift boxes. Her
creations have won numerous awards from
traditional cheeses and soups to the most exotic
dips and spreads.
While the previous packaging served the
Organic Blue Star Farms crackers well, it
was time to move forward with a fresh new
look in order to create more consumer appeal.
The same great-tasting crackers are
now in boxes that are more sophisticated,
more appealing and more quickly identified
as PARTNERS Blue Star Farms products.
Even though the overall look has changed to
freshen up the packaging, the size (five
ounces), UPC and nutritional information all
remain the same. The color-coded boxes
now make it easier to distinguish between
the three delicious flavors: Stone Ground
Wheat, Stone Ground Rye & Flax and Stone
Sarabeth’s Kitchen: Simply The Best
A New Flavor Experience
With Peppadew
The first truly new fruit to be launched since
the kiwi, the story of the Peppadew is as intriguing
and endearing as its taste. Only 15
years ago, businessman and farmer (J.S.)
was in the garden of his holiday home in
South Africa, when he spotted an unusual
bush laden with small, bright-red fruit.
the NASFT such as Outstanding Jam, Preserve
or Spread; Outstanding New Product;
Outstanding Product Line; Outstanding Classic
and Outstanding Hot Beverage. Six sofi
Gold statues adorn her shelves.
Lesser known to the wholesale industry,
but renowned by aficionados around the
globe, are her fresh baked breads, muffins,
pastries and cookies. The lines of customers
who wait for tables at her eight Sarabeth’s
restaurants in New York, Key West and Lord
& Taylor stores on Long Island attest to the
devotion they have for the delicious food and
baked goods she serves.
This year, Sarabeth’s Legendary Classic
Shortbread Cookie has just won the coveted
NASFT sofi Silver Award for Outstanding
Gingerly, he bit into one. It had a unique, delicious
taste―both peppery and sweet, but
with a distinctive flavor. Rightly believing
that he had hit upon something really new,
he saved seeds, cultivated the seedlings, developed
the secret recipe to process the fruit
and named the result PEPPADEW ® .
Ground Multigrain.
All three Blue Star Farms flavors are
made with whole grains, yet they have their
own unique attributes. Stone Ground
Wheat contains 13 grams or more of whole
grain, Stone Ground Rye & Flax provide
590 mg of Omega-3s per serving, and
Stone Ground Multigrain is made with flax,
quinoa and amaranth. As with all PART-
NERS products, they contain no hydrogenated
oils or preservatives.
Look for PARTNERS other all natural
products: PARTNERS flatbread, hors d’oeuvre,
and bite-size crackers; Wisecrackers ®
flatbread and bite-size crackers; Get Movin’ ®
snack crackers and cookies; PARTNERS
Gourmet Granola; or MiaDolci ® Gourmet
Cookie Crisps. Choose from over 20 delicious
flavors, including Rosemary & Garlic,
Olive Oil & Sea Salt, Everything & More,
Chocolate Vanilla Swirl, Toasted Hazelnut,
Multigrain and Harvest Fruit. PARTNERS
Cookie and is a finalist for the sofi Gold. It is
one of only four cookies offered to the
wholesale trade at the present time. The artisan
Classic Shortbread cookies are 100-
percent natural, made from unbleached flour,
pure white cane sugar, creamery butter and
real lemon zest. In addition to the Classic,
other flavors are Chocolate Chip, Chocolate
Shortbread and Oatmeal Raisin. Each cookie
is hand-cut, baked to perfection and packed
snugly in a crystal clear, sturdy, re-useable
lucite jar. Other shelf-stable baked products
are under development.
The cookies and other recipes can be found
in Sarabeth’s new book, Sarabeth’s Bakery―From
My Hands to Yours, published in
October, 2010 by Rizzoli, Inc. and available
in bookstores, department stores, specialty retailers
and online. Following her tradition of
garnering awards for her work (she is a James
Worldwide research,
global registration of the
trademarks and international
sole rights, setting
up farms and a dedicated
factory followed.
Now the little mystery
fruit is being savored by
discerning palates in 27 countries, from
South Africa to Britain, Europe, Canada and
as far away as Australia. Delicious on sandwiches
and salads, stuffed with cheese to
products are distributed nationwide in grocery
stores, specialty retail outlets and discount
clubs in the United States and Canada.
In addition to being mindful of what goes
into their all natural products, PARTNERS,
a tasteful choice company, takes pride in its
reputation as an environmentally friendly
and responsible company. 100 percent of
the company’s purchased energy comes
from green power sources and is safe, clean
and renewable. Product cartons are made
using sustainable paperboard materials that
are FSC (Forest Stewardship Council) certified,
all food waste is sent to a local
chicken feed producer, and nearly all material
waste is recycled.
For more information about PARTNERS,
a tasteful choice company, visit Fancy Food
booth 5515, call 800-632-7477 or e-mail
service@partnerscrackers.com. You may
also find PARTNERS on Facebook at
facebook.com/partnerscrackers.
Beard Outstanding Pastry Chef), the book
was nominated as the James Beard 2011
Cookbook of the Year in the Baking and
Dessert Category. This important addition to
the baking book canon has been anxiously
awaited by Sarabeth’s countless fans. It features
over 100 inspiring recipes for her signature
baked goods. Step by step photographs
teach those baking techniques that make
Sarabeth stand apart in a city filled with fine
bakers. Wisdom collected over a 30-year career
is presented in this user-friendly primer.
The exquisite photography of the scrumptious
desserts, pastries and breads will show
the home baker creative ways for sharing
these wonders with friends and family.
Sarabeth will be personalizing and autographing
her cookbook, which will be on
sale in booth 307 at this Summer’s Fancy
Food Show in Washington, D.C.
make a truly unusual appetizer,
and used as a pizza
topping―we say “Put them
on EVERYTHING!”
For more on Peppadew
and Peppadew Fresh Farms,
the new 15-acre North
American farm, culinary
and education center, visit www.peppa
dew.com and www.peppadewfresh.com. And
be sure to stop by booth 3323 to find out firsthand
what the fuss is all about.
Robert Rothschild (Con’t. from p. 52)
About Robert Rothschild Farm
Robert Rothschild Farm, a family-founded
company in Urbana, Ohio, is the purveyor
of award-winning specialty foods including
dips, preserves, mustards, International
sauces, salsas, gourmet sauces and sweet
toppings. Recognized for bold flavors and
expert blending, Robert Rothschild Farm’s
open and serve products are ideal for busy,
yet discerning hosts and cooks. Robert Rothschild
Farm products are available in more
than 5,000 specialty food stores nationwide
and at www.robertrothschild.com or by
phone at 800-356-8933.