Snow Leopard Survival Strategy - Panthera
Snow Leopard Survival Strategy - Panthera
Snow Leopard Survival Strategy - Panthera
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Conservation Education and Awareness<br />
Raise awareness of snow leopard conservation issues,<br />
concerns, need for action, legal matters, etc through variety<br />
of media among different audiences<br />
Research required prior to taking action:<br />
• Current attitudes or level of understanding of specific<br />
issue among the target audience<br />
• Level of education, literacy, cultural factors influencing<br />
the choice of appropriate media<br />
Action<br />
Guidelines<br />
Policy level<br />
Community level<br />
Steps:<br />
• Integrate conservation education on<br />
high altitude ecosystems into national<br />
curriculum<br />
• Prepare education campaign for law<br />
enforcement officers<br />
• Develop communication channels for<br />
integrating different departments in<br />
awareness campaigns: e.g. wildlife;<br />
environment; education<br />
• Identify local “coordinators” of conservation education,<br />
provide training in basic concepts if needed<br />
• Identify key conservation issue in target area<br />
• Determine desired outcome of conservation education<br />
campaign (change in behavior or attitude)<br />
• Identify audience(s) to be targeted to achieve specified<br />
goal<br />
• Determine message to be delivered<br />
• Determine appropriate media for delivering message<br />
to various audiences<br />
• Carry out baseline surveys to determine current<br />
levels of awareness<br />
• Develop educational materials and disseminate<br />
• Conduct monitoring assessment during and after<br />
the program<br />
Stakeholders/<br />
Potential Audiences:<br />
• Government officials in departments<br />
that deal with wildlife conservation<br />
• Law enforcement officials who may<br />
deal with poaching and/or trade in<br />
parts of endangered species<br />
• Protected Area administration and<br />
ranger<br />
• Local and foreign development agency<br />
staff<br />
• Livestock herders<br />
• Hunters<br />
• Poachers<br />
• Women<br />
• Young people<br />
• Community elders<br />
• School teachers<br />
• Journalists<br />
Potential<br />
Pitfalls:<br />
• Low levels of education and literacy among residents of many parts of snow leopard range<br />
• Linguistic and cultural barriers between different groups even in the same country<br />
• Capacity & infrastructure of education systems are often very limiting<br />
• Financial sustainability of any education campaign is difficult to maintain, usually reliant on<br />
external funding<br />
Monitoring<br />
Protocols /<br />
Success<br />
Indicators:<br />
• Change in attitudes and behavior<br />
• Level of knowledge of wildlife in target audience<br />
Public<br />
Awareness:<br />
• Disseminate lessons learned regarding successful strategies for raising awareness or implementing<br />
a conservation education campaign<br />
• Promote hands-on education, such as nature clubs<br />
46 | SNOW LEOPARD SURVIVAL STRATEGY