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Snow Leopard Survival Strategy - Panthera

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Conservation Education and Awareness<br />

Raise awareness of snow leopard conservation issues,<br />

concerns, need for action, legal matters, etc through variety<br />

of media among different audiences<br />

Research required prior to taking action:<br />

• Current attitudes or level of understanding of specific<br />

issue among the target audience<br />

• Level of education, literacy, cultural factors influencing<br />

the choice of appropriate media<br />

Action<br />

Guidelines<br />

Policy level<br />

Community level<br />

Steps:<br />

• Integrate conservation education on<br />

high altitude ecosystems into national<br />

curriculum<br />

• Prepare education campaign for law<br />

enforcement officers<br />

• Develop communication channels for<br />

integrating different departments in<br />

awareness campaigns: e.g. wildlife;<br />

environment; education<br />

• Identify local “coordinators” of conservation education,<br />

provide training in basic concepts if needed<br />

• Identify key conservation issue in target area<br />

• Determine desired outcome of conservation education<br />

campaign (change in behavior or attitude)<br />

• Identify audience(s) to be targeted to achieve specified<br />

goal<br />

• Determine message to be delivered<br />

• Determine appropriate media for delivering message<br />

to various audiences<br />

• Carry out baseline surveys to determine current<br />

levels of awareness<br />

• Develop educational materials and disseminate<br />

• Conduct monitoring assessment during and after<br />

the program<br />

Stakeholders/<br />

Potential Audiences:<br />

• Government officials in departments<br />

that deal with wildlife conservation<br />

• Law enforcement officials who may<br />

deal with poaching and/or trade in<br />

parts of endangered species<br />

• Protected Area administration and<br />

ranger<br />

• Local and foreign development agency<br />

staff<br />

• Livestock herders<br />

• Hunters<br />

• Poachers<br />

• Women<br />

• Young people<br />

• Community elders<br />

• School teachers<br />

• Journalists<br />

Potential<br />

Pitfalls:<br />

• Low levels of education and literacy among residents of many parts of snow leopard range<br />

• Linguistic and cultural barriers between different groups even in the same country<br />

• Capacity & infrastructure of education systems are often very limiting<br />

• Financial sustainability of any education campaign is difficult to maintain, usually reliant on<br />

external funding<br />

Monitoring<br />

Protocols /<br />

Success<br />

Indicators:<br />

• Change in attitudes and behavior<br />

• Level of knowledge of wildlife in target audience<br />

Public<br />

Awareness:<br />

• Disseminate lessons learned regarding successful strategies for raising awareness or implementing<br />

a conservation education campaign<br />

• Promote hands-on education, such as nature clubs<br />

46 | SNOW LEOPARD SURVIVAL STRATEGY

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