Global Data Catalog - Pitney Bowes

Canada
DEMOGRAPHICS
TargetPro ® Canada
TargetPro Canada is the complete target marketing solution from
Pitney Bowes Business Insight. TargetPro Canada enables you to
use advanced customer profiling and geo-demographic analysis
to effectively plan and execute marketing initiatives for the
greatest return on your investment.
TargetPro Canada offers analysts a toolbox of capabilities to solve
their marketing analysis needs. Built on the world-renowned
MapInfo Professional, TargetPro Canada offers analysts complete
mapping functionality to control the look and feel of maps, as
well as analyze any geographic area of interest.
Do you need analytical capabilities on your desktop, or do you
prefer to store data centrally and share projects among your
department? Do you rely on demographic data only as the basis
for your analysis or do you collect customer information and
license other third party data sources to make better business
decisions? Do you need basic counts and data for a collection of
areas, or do you need to compare different geographic regions
against others and locate hot spots of potential for market
delivery?
In all cases, TargetPro has your answer.
TargetPro Canada is an analytical customer relationship
management (CRM) solution that enables organizations to tightly
link location analysis to CRM systems and other databases.
TargetPro Canada helps make accurate and confident business
decisions by giving you insight into the demographic and purchase
behavior characteristics of any customer group or
geographic area. With TargetPro Canada you can profile, analyze
and understand customers and markets to predict buying
behavior for virtually any business or consumer product or
service. Explore customer and prospect data within TargetPro
Canada’s fast, analytical and reporting engine—and then
compare it with the most accurate consumer and business
demographic data available. TargetPro Canada is used extensively
by marketers, researchers and analysts for:
• Market Potential Analysis
• Site Selection
• New Product Introductions
• Promotional and Marketing Campaigns
• Merger and Acquisition Analysis
Basic Data Bundle
Includes the Census Summary Pack and the Estimates and
Projections Summary Pack.
Basic Plus Bundle
Includes Dissemination Area boundaries.
Market Data Bundle
The Market Data Bundle includes the full set of Estimates and
Projections as well as the Dissemination Area (DA) boundaries.
This is in addition to the Basic Data Bundle offering.
Customer Bundle
This bundle has all the same data as the Market Data Bundle and
also allows the ability to batch geocode. The user will obtain a
license to MapMarker and have access to batch geocoding
capabilities from within TargetPro.
Analyst Bundle
The Analyst Bundle includes Pitney Bowes Business Insight’s
segmentation system PSYTE Canada used for profiling
customers and geographic areas and assists in the determination
of market potential and the identification of cross-sell and up-sell
opportunities. In addition, full batch geocoding is included with
MapMarker Canada, as well as survey information from the Print
Measurement Bureau (PMB membership required). This is in
addition to the Market Data Bundle offering.
Expenditure Bundle
The Expenditure Bundle builds on top of the Market Bundle.
The addition of the expenditure data helps users to address
potential dollars spent on a variety of items.
Coverage:
Unit of Sale:
Source:
Canada
Canada; Region; Province
Pitney Bowes Business Insight, TA Canada,
Statistics Canada (see pg. 2), Print
Measurement Bureau
FOR MORE INFORMATION ON PITNEY BOWES BUSINESS INSIGHT DATA PRODUCTS,
VISIT US ONLINE AT WWW.PBINSIGHT.COM/PRODUCTS/DATA/
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