Global Data Catalog - Pitney Bowes

United States
FINANCIAL SERVICES
Demand Insight TM Financial
Demand Insight Financial provides allocated estimates and
projected demand for core financial products that is derived from
over tens of millions of retail banking accounts. Demand
estimates are segmented and allocated for bank at home, bank at
work and small business contributions to retail banking.
Unlike any other financial demand estimates Demand Insight
Financial models all three key sources of demand for Retail
Banks:
• Residential (Bank-at-Home)
• Workplace (Bank-at-Work)
• Small Business
These variables provide a solid and factual understanding of
where the consumer and small business demand is
geographically located. Many consumers choose financial
services based on convenience to their place of employment. By
analyzing both residential and workplace locations, you can
capitalize on financial offerings and market share opportunities.
Small businesses are a profitable segment for retail banking
therefore, Demand Insight Financial also includes financial
demand data for small businesses.
The combination of these variables provides a never before
available demand offering product that can assist in performing:
• Site Selection
• Competitive Analysis
• Share-of-wallet
• Market / Trade Area Assessment
• Branch Performance
• Network Performance
• Merger / Acquisition Analysis
• Strategic Planning
• Resource Allocation
• Alternate Delivery Systems Planning
Coverage:
U.S.
Vintage:
Updated Annually
Source:
Pitney Bowes Business Insight
AnySite ® Financial
AnySite Financial provides an easy-to-use, accurate solution for
performance assessment, site and market analysis and target
marketing.
• Access the industry’s most reliable demand estimates for
deposit, loan and investment products
• Visualize your share of wallet by geography, by product
• Assess your competition with bank branch data
• Create better business forecasts
• Identify the most lucrative areas within markets
• Profile and locate your best customers
• Identify profitable business prospects
Overview
Predict residential and small business banking needs–and get a
bigger share of wallet with AnySite Financial. This comprehensive
solution allows you to analyze the best demand and demographic
data available while visualizing market dynamics in an
easy-to-use mapping and display analytics platform.
Core Products Included with AnySite Financial
AnySite, an essential mapping software tool–designed specifically
to provide insight into location, customers and prospects and
enhance market research – from the desktop to the enterprise.
AnySite custom mapping software applications gives the ability to
visually display existing information.
Demand Insight Financial
Demand Insight Financial is financial demand data derived from
tens of millions of retail and small business banking accounts.
Pitney Bowes Business Insight GroundView
GroundView demographics, powered by MicroBuild, are based on
household level information for maximum reliability and
updated on a quarterly basis to ensure that you have the most
accurate and up-to-date data on rapidly changing markets.
Pitney Bowes Business Insight Bank Branches
Bank Branches, provide by Highline Financial, helps you profile
all the financial institutions in your market and allows you to
keep a close eye on the competition.
FOR MORE INFORMATION ON PITNEY BOWES BUSINESS INSIGHT DATA PRODUCTS,
VISIT US ONLINE AT WWW.PBINSIGHT.COM/PRODUCTS/DATA/
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