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Global Data Catalog - Pitney Bowes

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Europe: United Kingdom<br />

DEMOGRAPHICS AND BUSINESS DATA<br />

Urbanity<br />

Urbanity provides a unique classification of the urban and rural<br />

areas of the UK, based on population size and density. This<br />

dataset provides eleven individual classes identifying significant<br />

city and town centres, major employment centres, urban and<br />

suburban areas, the rural/urban fringe and remote rural areas.<br />

Available for UK Postcodes and 2001 Census Output Areas.<br />

Coverage:<br />

United Kingdom<br />

Vintage: 2007<br />

Unit of Sale: United Kingdom; Great Britain<br />

National Survey of Local Shopping<br />

Patterns (NSLSP)<br />

The National Survey of Local Shopping Patterns (NSLSP) is the<br />

definitive source of information on Great Britain catchments<br />

and catchment penetrations. It is the largest household<br />

survey of shopping destination preferences ever undertaken<br />

in Great Britain.<br />

This is the NSLSP based at postal sector level. There are three<br />

catchment datasets available:<br />

• Comparison goods trading locations<br />

• Grocery stores<br />

• Bulky goods shopping<br />

Coverage:<br />

Great Britain<br />

Vintage: 2006<br />

Unit of Sale: Great Britain; Region; County;<br />

Individual Locations<br />

NSLSP Catchment Boundaries<br />

Derived from the NSLSP, this dataset provides boundaries<br />

delimiting the primary, secondary and tertiary catchments for<br />

the top 500 comparison goods locations. Can be used to<br />

generate catchment reports from within MapInfo Professional<br />

and AnySite.<br />

Coverage:<br />

Top 500 GB comparison goods locations<br />

Vintage: 2006<br />

Unit of Sale: Great Britain<br />

NSLSP Centre Rankings Comparisons<br />

The Centre Rankings datasets provide analysts and marketeers<br />

with a straightforward and predictive set of catchment variables<br />

to undertake sophisticated demand led comparative studies<br />

between locations.<br />

• Population Rankings<br />

• Demographic Rankings<br />

• Expenditure Rankings<br />

Coverage:<br />

Great Britain<br />

Vintage: 2006<br />

Unit of Sale: Great Britain<br />

Population Rankings<br />

This dataset provides total catchment and shopping population<br />

for each comparison goods shopping destination and national<br />

rank positions. The dataset also includes catchment penetration<br />

rates and geographic co-ordinates for mapping purposes.<br />

Coverage:<br />

Top 1000 GB comparison goods locations<br />

Vintage: 2006<br />

Unit of Sale: Great Britain<br />

Demographic Rankings<br />

This dataset includes population rankings dataset and also<br />

provides 2001 UK Census profiles of catchment and shopping<br />

populations for each shopping destination. Demographics are<br />

provided for both the catchment and shopping populations.<br />

Coverage:<br />

Top 1000 GB comparison goods locations<br />

Vintage: 2006<br />

Unit of Sale: Great Britain<br />

Expenditure Rankings<br />

This dataset includes the Population Rankings dataset and<br />

also provides consumer expenditure by product category for<br />

major comparison goods destinations.<br />

Coverage:<br />

Top 1000 GB comparison goods locations<br />

trading locations<br />

Vintage: 2006<br />

Unit of Sale: Great Britain<br />

FOR MORE INFORMATION ON PITNEY BOWES BUSINESS INSIGHT DATA PRODUCTS,<br />

VISIT US ONLINE AT WWW.PBINSIGHT.COM/PRODUCTS/DATA/<br />

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