Global Data Catalog - Pitney Bowes
Global Data Catalog - Pitney Bowes
Global Data Catalog - Pitney Bowes
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Canada<br />
DEMOGRAPHICS<br />
Financial PSYTE ®<br />
Financial PSYTE is a geodemographic segmentation system that<br />
classifies Canada's neighborhoods into 14 distinctive<br />
neighborhood types (clusters).<br />
Incorporating the PSYTE Advantage segmentation system, each<br />
cluster has a name that triggers images of economic status,<br />
occupation and the types of financial products and services that<br />
consumers in a particular cluster would purchase. This unique<br />
segmentation system, when paired with your own customer data,<br />
empowers your target marketing decisions by helping you<br />
identify your best customers, as well as identify new target<br />
groups by analyzing spending habits such as cash vs. credit and<br />
investment vs. savings accounts.<br />
Language:<br />
English<br />
Coverage:<br />
Canada<br />
Vintage: 2006<br />
Source:<br />
<strong>Pitney</strong> <strong>Bowes</strong> Business Insight, Statistics Canada<br />
(see pg. 2),TransUnion<br />
Print Measurement Bureau<br />
PSYTE Linked <strong>Data</strong><br />
Print Measurement Bureau PSYTE Linked <strong>Data</strong> (PMB)<br />
provides an in-depth look at a variety of media, product and<br />
service preferences through the PSYTE Canada Neighborhood<br />
Segmentation System. The PMB PSYTE Linked <strong>Data</strong> includes<br />
over 4,100 product, lifestyle and behavior variables.<br />
PMB PSYTE Linked <strong>Data</strong> helps Canadian businesses understand<br />
consumer preferences in terms of consumption patterns by<br />
individual and household characteristics. The data is obtained<br />
through an annual survey conducted by the Print Measurement<br />
Bureau. <strong>Pitney</strong> <strong>Bowes</strong> Business Insight attaches PSYTE cluster<br />
assignments to each respondent record and through detailed<br />
methodological processes, enables the use of this survey data<br />
nationwide. The data spans lifestyle and behavior categories<br />
including topics, such as publication readership, radio listening,<br />
television viewing, product and service consumption patterns and<br />
personal and household characteristics, habits and preferences.<br />
PMB is available in software and market research services. PMB<br />
membership is required to access the data.<br />
Language:<br />
English<br />
Coverage:<br />
Canada<br />
Vintage: 2008<br />
Source:<br />
Print Measurement Bureau, <strong>Pitney</strong> <strong>Bowes</strong><br />
Business Insight<br />
Canada Expenditure Potential<br />
Canada Expenditure Potential (CEP) represents the expenditure<br />
patterns of Canadians based on Statistics Canada’s Survey of<br />
Household Spending (SHS), <strong>Pitney</strong> <strong>Bowes</strong> Business Insight’s<br />
Estimates and Projections and PSYTE ® Canada Advantage cluster<br />
system. The unit of measure is total dollars spent per year.<br />
Language:<br />
English<br />
Coverage:<br />
Canada<br />
Vintage: 2008<br />
Source:<br />
<strong>Pitney</strong> <strong>Bowes</strong> Business Insight, Statistics Canada<br />
(see pg. 2)<br />
22<br />
FOR MORE INFORMATION ON DATA PRODUCTS, CALL YOUR LOCAL AUTHORIZED PARTNER, OR:<br />
800.327.8627 (U.S.), 800.268.3282 (CANADA), 44.1753.848.200 (UK), 49.6142.203.400 (GERMANY), 612.9437.6255 (AUSTRALIA)
Change language