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Global Data Catalog - Pitney Bowes

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Asia Pacific: Australia<br />

DEMOGRAPHICS<br />

AnySite ® Australia<br />

AnySite is an easy-to-use yet powerful mapping and reporting<br />

application capable of processing complex geo-demographic data<br />

analysis. Specifically localized for Australia, AnySite Australia<br />

delivers a positive user experience with its simple design yet<br />

power analytical capability with its extensive statistical and spatial<br />

content. AnySite has been packaged with a range of capability to<br />

offer unparalleled ease of use and value.<br />

Designed specifically for market researchers, analysts and marketers,<br />

AnySite is an essential tool for these professionals across<br />

many industries. AnySite makes ‘location’ an invaluable element<br />

to any statistical research.<br />

With AnySite, users can connect, retrieve and report on customer<br />

specific data and analyze trade/service area data quickly, easily<br />

and accurately. In addition, AnySite's built-in user security allows<br />

administrators to control access to sensitive data and<br />

manage, at the user profile level access to complex functionality<br />

and Predictive Analytic Plug-ins (both standard and custom).<br />

AnySite Australia includes the 2006 Census data (main<br />

variables), Socio-Economic Indexes for Areas 2006 (SEIFA<br />

2006), * Estimates (2008) and projections (2013, 2018)for<br />

population and housing.<br />

Additional <strong>Data</strong>: AnySite can be packaged with additional data<br />

from a variety of data from other industry-focused providers.<br />

Available databases include:<br />

• Consumer Spending Potential<br />

Pricing: AnySite Australia consists of three components: AnySite<br />

Client, user choice of <strong>Data</strong>base bundle and optional upgrades to<br />

a Batch Geocoder, StreetPro Display Australia and a Detailed<br />

Drivetime Network. The costs of these (standard) components<br />

are as follows:<br />

AnySite Client (Australia): Cost per Seat. Includes the following<br />

components: AnySite Client, Drivetime with Strategic Network<br />

(Major roads and highways) MapMarker SAL (Single Address<br />

Lookup using address ranges), OEM Streets, Australian Bureau<br />

of Statistics Boundary Files, (Collection District, Statistical Local<br />

Area, Local Government Area, Statistical Subdivision, Statistical<br />

Division, State, Statistical Region Sector, Statistical Region, Major<br />

Statistical Region, Postal Area , Australia), Australian Bureau of<br />

Statistics 2006 Census data - main variables from the Basic<br />

Community Profile, Indigenous Profile, Time Series Profile and<br />

Working Population Profile, Socio-Economic Indexes for Areas<br />

2006 (SEIFA 2006), Estimates and Projection for population,<br />

housing and household income (2008, 2013 & 2018).<br />

Batch Geocoder Options:<br />

• Batch Geocoder<br />

• Envinsa Online Services<br />

Note: For Demographic Content and Batch Geocoder add-on the standard <strong>Pitney</strong><br />

<strong>Bowes</strong> Business Insight data multipliers are used in the calculation of multiple<br />

users.<br />

Also available: AnySite for Canada, New Zealand, U.K. and<br />

U.S. Please call for details.<br />

CAMEO Classification System<br />

<strong>Pitney</strong> <strong>Bowes</strong> Business Insight location intelligence solutions<br />

combined with EuroDirect’s CAMEO classification system<br />

enables consumer focussed businesses to analyze their customer<br />

and store sales data to create profiles of their core customers and<br />

utilize this to facilitate better site location, marketing, market<br />

expansion and merchandising decisions. CAMEO can also be<br />

used for market or trade area profiling and comparing potential<br />

markets or trade areas to those of your existing markets and<br />

locations to better evaluate potential.<br />

For further information, please refer to page 70.<br />

Unit of Sale: World; Region; Country<br />

Source:<br />

EuroDirect<br />

FOR MORE INFORMATION ON PITNEY BOWES BUSINESS INSIGHT DATA PRODUCTS,<br />

VISIT US ONLINE AT WWW.PBINSIGHT.COM/PRODUCTS/DATA/<br />

7

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