Global Data Catalog - Pitney Bowes
Global Data Catalog - Pitney Bowes
Global Data Catalog - Pitney Bowes
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United States<br />
DEMOGRAPHICS<br />
PSYTE ® U.S. Advantage<br />
PSYTE Advantage: The Superior Neighborhood Segmentation<br />
Solution for Target Marketers<br />
Precision has never meant more to marketers than it does right<br />
now. As organizations strive to gain and retain customers in<br />
today’s ultra-competitive environment, target marketing is no<br />
longer a luxury—it’s a necessity.<br />
To succeed, enterprises must quickly identify their highest valued<br />
customers and prospects and predict their behavior at the neighborhood<br />
level—the most stable, statistically viable geographic<br />
area in our mobile society. With this insight, marketers can then<br />
decisively develop fine-tuned campaigns with optimal ROIs to<br />
draw these customers to their franchise and win their loyalty.<br />
To achieve these goals easily and affordably, <strong>Pitney</strong> <strong>Bowes</strong> Business<br />
Insight pioneered PSYTE Advantage—the industry’s most complete<br />
and customizable neighborhood segmentation solution.<br />
Using PSYTE Advantage, marketers can model their best<br />
customers and map the neighborhoods where they and others<br />
like them live.<br />
Better Intelligence, Better Decisions<br />
PSYTE Advantage gives organizations the insight to dramatically<br />
improve their marketing decisions. The intelligent <strong>Pitney</strong> <strong>Bowes</strong><br />
Business Insight system can characterize the behavior of every<br />
clustered customer—from their favorite films and foods to their<br />
preferred attire and avocations—enabling users to predict<br />
customers’ responses to every campaign.<br />
With PSYTE Advantage, you can:<br />
• Identify your most profitable customers and locate others<br />
• Discover new and untapped markets<br />
• Develop more finely targeted, cost-effective and lucrative marketing<br />
campaigns<br />
• Increase the success of new product launches<br />
• Open new locations with the highest revenue potential<br />
• Design cost-effective mailings and media placement programs<br />
• Increase profitability and market share<br />
Coverage:<br />
U.S.<br />
Vintage:<br />
Updated Annually<br />
Unit of Sale:<br />
U.S.; Region; State<br />
Source:<br />
<strong>Pitney</strong> <strong>Bowes</strong> Business Insight<br />
GroundView TM<br />
NEW! <strong>Pitney</strong> <strong>Bowes</strong> Business Insight GroundView -<br />
Next Generation Demographics<br />
<strong>Pitney</strong> <strong>Bowes</strong> Business Insight is infusing its next generation<br />
demographics, GroundView, with MicroBuild ® data from The<br />
Gadberry Group. GroundView demographics, powered by<br />
MicroBuild, are based on household-level information for<br />
maximum reliability and updated on a quarterly basis to ensure<br />
that you have the most up-to-date data on rapidly changing<br />
markets.<br />
<strong>Pitney</strong> <strong>Bowes</strong> Business Insight household geodemographics<br />
provide recency and depth of household demographics in a<br />
census standardized format and for census geographies, beginning<br />
at the census block level. Our next generation demographics<br />
are compatible with all <strong>Pitney</strong> <strong>Bowes</strong> Business Insight software<br />
applications—so you can leverage the value of this new<br />
demographic data while using your preferred analytic platform.<br />
GroundView is distributed in a series of themed modules that<br />
address critical demographic, socio-economic and consumer<br />
expenditure metrics.<br />
Modules:<br />
• Age by Income<br />
• Housing Units<br />
• Age by Race by Sex<br />
• Home Value<br />
• Age by Sex<br />
• Occupation & Employment<br />
• Best of 1990<br />
• Race Hispanic Detail<br />
• Consumer Potential Detail • Retail Sales Potential<br />
• Cultural Background • Update<br />
• Detailed Income<br />
• Puerto Rico Module<br />
• Financial Assets & Wealth<br />
GroundView next generation demographics are available in<br />
several delivery mechanisms:<br />
• Stand-alone databases<br />
• TargetPro U.S.<br />
• AnySite<br />
• AnySite Online (www.anysiteonline.com)<br />
• <strong>Pitney</strong> <strong>Bowes</strong> Business Insight Analytical Services<br />
Age by Income<br />
The Age by Income module provides cross tabulations of<br />
household income by age range distributions for 2000, current<br />
year estimates and five year projections. Income ranges in this<br />
database align with those of the Census 2000 allowing for ease<br />
of comparability and trending effort.<br />
Vintage:<br />
Source:<br />
Updated Annually<br />
<strong>Pitney</strong> <strong>Bowes</strong> Business Insight<br />
62<br />
FOR MORE INFORMATION ON DATA PRODUCTS, CALL YOUR LOCAL AUTHORIZED PARTNER, OR:<br />
800.327.8627 (U.S.), 800.268.3282 (CANADA), 44.1753.848.200 (UK), 49.6142.203.400 (GERMANY), 612.9437.6255 (AUSTRALIA)
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