Global Data Catalog - Pitney Bowes

World
TerrorRisk
TerrorRisk provides insurance clients, risk managers, underwriters
and actuaries with a global list of Points of Interest for which
Exclusive Analysis provide scores that are updated quarterly.
Pitney Bowes Business Insight provides initial buffers allowing
valuable terrorism risk analysis for better pricing, coverage and
risk selection decisions.
TerrorRisk Features:
• Asset-specific terrorism exposure location analytics
• Terrorism risk at the street level
• Location-specific risk metrics
• User defined loss parameters
Targets are included solely according to an objective, analytical
methodology, which is represented by what Exclusive Analysis
considers the highest-risk targets in that city - a judgment
substantiated through the risk rating, intelligence and analysis
notes data fields attached to each target.
Coverage:
Major Cities Worldwide
Vintage:
Updated Quarterly
Unit of Sale: World; Region; Country
Scale: 1:24,000
Source:
Exclusive Analysis
CAMEO Classification System
Pitney Bowes Business Insight location intelligence solutions
combined with EuroDirect’s CAMEO classification system
enables consumer focussed businesses to analyze their customer
and store sales data to create profiles of their core customers and
utilize this to facilitate better site location, marketing, market
expansion and merchandising decisions. CAMEO can also be
used for market or trade area profiling and comparing potential
markets or trade areas to those of your existing markets and
locations to better evaluate potential.
The CAMEO classification system segments billions of
consumers in over thirty markets worldwide. Each classification
has been built at the lowest geographical level available using
national census, geographic registers and where necessary other
complimentary data.
Easy to use and interpret CAMEO classification systems allow
you to enhance your database with CAMEO codes so you can
quickly and easily segment your customers into different groups
of like-minded consumers. Combining CAMEO data with
AnySite or MapInfo Professional provides a powerful location
intelligence solution for efficiently profiling your customers,
identifying your core customers and then literally mapping out
the locations of ‘look-a-like’ customers, across your country and
other countries where CAMEO classification systems are
available.
CAMEO Classification by Country
Available for more than thirty countries, the CAMEO
classification system segments communities into coded groups
and neighborhood types that reflect the country’s key
demographic and socio-economic characteristics. In addition,
CAMEO classification systems are available with a variety of core
demographic information to compliment them (varies by
country):
Australia Hong Kong Portugal
Austria Hungary Scotland
Belgium Ireland Singapore
Brazil Italy Slovakia
Canada Japan South Africa
Czech Rep Mexico Spain
Denmark Netherlands Sweden
Estonia New Zealand Switzerland
Finland Norway USA
France Philippines UK
Germany Poland
Multi-Country Applications - CAMEO International
Working alongside the CAMEO country classifications, the
CAMEO International system helps you take a single global view
of your customer base. The CAMEO International system reflects
a clustering of the CAMEO data for individual countries, each of
which is assigned an International code of 1 to 25 categories
based on Affluence and Lifestage.
CAMEO International enables you to profile all your customers
with a single classification system, regardless of their nationality.
This allows you to easily profile your customers in one country
and use this insight to identify your best prospects in another
country, ultimately helping you in deciding which new markets
to enter and find the most profitable prospects in new places.
The classification enables users to locate and target ‘look-a-like’
consumers in any other country.
CAMEO International is grouped into 5 Affluence Types and
then further divided into 5 Lifestage categories, providing 25
possible codes in total (select countries may have fewer). This
unique 2-digit code is built into all International classifications,
whenever possible, enabling similar neighborhood types to be
identified across countries.
Unit of Sale:
Source:
World; Country; Region
EuroDirect
70
FOR MORE INFORMATION ON DATA PRODUCTS, CALL YOUR LOCAL AUTHORIZED PARTNER, OR:
800.327.8627 (U.S.), 800.268.3282 (CANADA), 44.1753.848.200 (UK), 49.6142.203.400 (GERMANY), 612.9437.6255 (AUSTRALIA)